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A few minutes of your time would be much appreciated…
Eaton’s Electrical Sector requests that you participate in an online survey regarding a series of trade ads that you might typically see in a magazine such as ________, ________, or ________. Your valuable input will help shape important communications from Eaton.
The survey is short, simple to complete, and will provide us with valuable insight into your perceptions of these ad concepts. In the survey, you will be asked to view an ad, then, answer a few questions about your impressions of each ad. If you have any questions, call xxxx xxxx at 1-800-xxx-xxxx.
Your honest reactions and viewpoints are important to us. We thank you in advance for your time and participation.
Management Team
Eaton Electrical Sector
In this survey, we would like to get your perspectives about a series of ads for Eaton’s Electrical Sector.
Please consider your overall impression of the ad. Then, we will ask you whether you believe the statements to be true about Eaton’s Electrical sector and if the issues are relevant to you. The survey should take you about 10 minutes. We value your point of view.
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Given what I know about Eaton, this ad provides a favorable impression of Eaton. |
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| Please explain why you were or why you were not favorably impressed with the ad. | | |
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Scroll down to view the questions.
With respect to the main headline: "The more you know…the more you save energy.",
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| With respect to the tagline: "The more you know, the more you turn to Eaton.",
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Scroll down to view the questions.
Given what I know about Eaton, this ad provides a favorable impression of Eaton. |
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| Please explain why you were or why you were not favorably impressed with the ad. | | |
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Scroll down to view the questions.
With respect to the main headline: "The more you know…the more you prevent downtime.",
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| With respect to the tagline: "Switch On to Eaton.",
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Scroll down to view the questions.
Given what I know about Eaton, this ad provides a favorable impression of Eaton. |
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| Please explain why you were or why you were not favorably impressed with the ad. | | |
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Scroll down to view the questions.
With respect to the main headline: "Eaton can turn big problems into small.",
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| With respect to the tagline: "Problem solved. Eaton.",
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Scroll down to view the questions.
Given what I know about Eaton, this ad provides a favorable impression of Eaton. |
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| Please explain why you were or why you were not favorably impressed with the ad. | | |
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Scroll down to view questions.
With respect to the main headline: "Eaton can make you invisible to problems.", ,
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| With respect to the tagline: "Solutions by Eaton.",
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Given what I know about Eaton, this ad provides a favorable impression of Eaton. |
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| Please explain why you were or why you were not favorably impressed with the ad. | | |
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Scroll down to view questions:
With respect to the mail headline: "Eaton Knows.",
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| With respect to the tagline: "Knowledge is Power. The Power is Eaton.",
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Scroll down to view the questions.
Given what I know about Eaton, this ad provides a favorable impression of Eaton. |
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| Please explain why you were or why you were not favorably impressed with the ad. | | |
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Scroll down to view the questions.
With respect to the main headline: "Eaton Knows.",
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| With respect to the tagline: "Knowledge. Power. Eaton.",
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Ads: G - 1 & 2
 
Ads: K - 1 & 2
 
Ads: L - 1 & 2
 
Having seen all the ads, I like the following set of ads the BEST: |
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| Please explain why you like this set of ads the BEST: | | |
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Ads: G - 1 & 2
Ads: K - 1 & 2
Ads: L - 1 & 2
Having seen all the ads, I like the following set of ads the LEAST: |
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| Please explain why you liked this set of ads the LEAST: | | |
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