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0%
 
 
* Gender
 
Male
 
Female
 
 
 
* Age
   
 
 
 
* Occupation
   
 
 
 
* Income Range:
 
$0-$1000
 
$1001-$2000
 
$2001-$3000
 
$3001-$4000
 
$4001-$5000
 
>$5000
 
 
 
* Have you ever tried online shopping?
 
Yes
 
No
 
 

* Would you prefer to purchase from an online retailer that has an existing physical shop?
 
Yes
 
No
 
No preference
 
Others (Please specify)
 
 
 

* How did you get to know about a particular shopping website?
 
Magazines
 
Newspaper
 
Advertisements
 
Word of mouth
 
Others (Please specify)
 
 
 

* On average, how much are you willing to spend for each online purchase? (In Singapore currency)
 
$0 - $50
 
$51 - $100
 
$101-$500
 
$501-$1000
 
>$1000
 
 

* Below are factors that may enhance your online shopping experience. Pls rank all using a scale of 1 – 7. (1 – most important, 7 – least important)
Price
Better security measures
Alternative modes of payment
Time taken for delivery
Supporting customer service
Personal information is stored so that data can be recalled when I visit the website again
Singapore based or Foreign based retailer
 
 

* Which of the following will stop/discourage you from e-shopping? (May choose more than one)
 
I do not understand how it works
 
I do not have a credit card
 
I do not trust the security of the website
 
I do not find the price of the goods attractive
 
I have not seen anything online that I want to buy
 
I am not aware that I can buy things from the internet
 
I'm not interested
 
Other reasons: Pls specify
 

 
 
 
* What are your concerns when making online purchases? Please check all that apply.
 
Not receiving the purchase(s)
 
Receiving product(s) different from what was described on the website
 
Defected good(s)
 
Delay in delivery
 
No worries
 
Other problem(s) pls specify
 

 
 

* What type of products do you prefer to purchase online? (You may check more than 1)
 
E-products and Software (eg. Registered Norton products, mp3 downloads)
 
Books
 
Medications
 
Clothes
 
Fashion accessories(such as bags, shoes)
 
Airline tickets
 
Travel Packages
 
Movie tickets
 
Gifts
 
Flowers
 
Toys
 
Others
 

 
 
Below are a list of reasons for making online purchases. Rate each of the following way: 1 very important, 2 important, 3 neutral 4 not important 5 doesnt matter
1 2 3 4 5
Prices of items offered are attractive
Products are exclusive and unique
Convenient to buy online
Sound security measures provided
Others
 
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