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Surveys
2012
February
E
E-Commerce

E-Commerce

This survey is conducted by student researchers at the London School of Economics to find out more about the gifting market. Group gifting is when many friends get together to organize and buy a gift for a friend's special occasion. The purpose of the Market Research Survey is to find out about consumers gift purchasing habits. Your answers are highly valuable for our research project.

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How old are you?

Under 18

19 - 25

26 - 35

36+

How much on average do you spend buying gifts online per year?

£1 - £20 (1-24 Euros)

£21 - £50 (25-60 Euros)

£51-£100 (61-120 Euros)

£101-£150 (121-180 Euros)

£150 (180+ Euros)

I never buy gifts online.

How often do you participate in group gifting?

1-2 times a year

3-6 times a year

More than 6 times a year

Never

What part of group gifting do you struggle with most? Please tick all that apply.

Choosing the gift

Organizing ideas with friends

Organizing the money collection between friend

Which occasions do you and your friends struggle organizing a group gift? Please tick all that apply.

Birthdays

Weddings

Graduation

If other please state here

Out of the following, which features would you find particularly useful in a group gifting application? Please tick all that apply.

Discuss possible gifts.

Vote for the best gift.

Organize money contribution.

Make individual payments and collect them.

Send a personalized e-card to gift receiver via social networking site (e.g. Facebook).

Other

Where would you want to use the group gifting application? Please tick all that apply.

In a website.

In Facebook application.

In an iPhone/iPad application.

In an Android application.

In a Blackberry application.

Other

Would you shop for gifts on Facebook, if the payment system has been secured by third party (eg. paypal, world pay)?

Yes

Possibly

As a secure online payment method, which one would you prefer?

WorldPay

PayPal

Both of them are OK for me

I don't trust either of them

I don't know WorldPay

What else would you like in a group gifting application? Any further comments on group gifting?

Thank you for participating in the survey! Your responses are highly valuable to us!

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