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How would you rate your car knowledge?
 
Not very knowledgeable
 
Slightly knowledgeable
 
Somewhat knowledgeable
 
Moderately knowledgeable
 
Extremely knowledgeable
 
 
 
* Which of the following descriptions, if any, is most applicable to you?
 
Adventurer
 
Classic car enthusiast
 
Experienced car buyer/seller
 
General car enthusiast
 
Intended new car buyer
 
Intended used car buyer
 
Other (please specify)
 
 
 
 
* When buying a new car, who has primary influence when choosing the brand/model of the car?
 
Yourself
 
You and your partner
 
You and your family/friends
 
Your employer
 
Other (please specify)
 
 
What resources do you use when looking for car news, car reviews and car listings?
CAR NEWS CAR REVIEWS CAR LISTINGS I don't source this information
* Magazines / e-Magazines
* Websites
* Newspapers
* TV / Video
* Auto salons / Exhibitions
* Dealership websites
* Internet search
* Social network
* Family / Friends / Word of mouth
 
 
How useful is the following criteria when browsing for cars?
Not important Somewhat unimportant Neutral Somewhat important Extremely important
* Car make
* Car model
* Body type (e.g. sedan, hatch)
* Price range
* Lifestyle (e.g. people mover, city car, family car)
* Physical location of car (for used car listings)
* Car specifications (e.g. engine size, cylinders, fuel type)
 
 
 
Indicate your order of priority for the content. Number all 7 items (1 the most important, 7 the least important)
Car news
Car reviews
Detailed car specifications
New and used car listings
New car showroom (latest new car specifications)
Photo galleries
Videos
 
 
 
Indicate your order of priority for features and functionality on Drive. Number all 9 items (1 the most important, 9 the least important).
Car alerts (notifications of cars for sale)
Car comparison tool
Car listings search
Car newsletter subscription
Car valuation tool
Find a dealership
News/reviews search
Social sharing
Car short list functionality (bookmark car listings for later)
 
 
What is your impression of the following websites:
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied
Car Advice
Car Sales
Cars Guide
Drive
Red Book
 
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