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Surveys
2014
May
D
DPP agency
DPP agency
Digital product placement
0%
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Why do you recommend digital product placement?
Are there any brands/services to which you would advise against doing digital product placement?
When dealing with clients, what is the biggest selling point of digital product placement?
What are some of the clients’ most common concerns regarding digital product placement?
Do you believe the technique is well known amongst marketing executives?
Yes
No
Don't know/Not sure
Do you believe the use of DPP will increase with time?
Definitely
Very likely
Maybe
Not likely
No
Taking into account past experiences, would you say it is mostly clients that contact you to do digital product placement, or is it advertisement agencies?
Clients
Advertisement agencies
How often would you say this is the case?
Seldomly
Often
Most of the times
Contact frequency by clients
How often would you say this is the case?
Seldomly
Often
Most of the times
Contact frequency by advertisement agencies
When it comes to digital product placement in TV shows, do you believe it makes a difference in terms of efficiency if it is a product or a service which is being advertised?
Yes
No
Don't know/No answer
Do you think digital product placement is more suited for products or services?
Products
Services
Why?
What elements do you believe are taken into account by clients when evaluating the available TV shows?
Are there any aspects in the selection of the TV show in which to advertise that are unique to digital product placement?
Finally, do you believe digital product placement will ever completely replace traditional product placement?
Yes
No
Don't know/No answer
Any additional comments or considerations you would like to contribute for our research?
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