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  5. Donor Survey- GUW- Phone
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Questions marked with an * are required Exit Survey
 
 
* Into which age range do you fall?
 
Under 18
 
18-34
 
35-44
 
45-59
 
60+
 
 
 
* In which state do you currently live?
 
 
 
* What is your zip code?
 
 
 
* Do you make charitable donations to organizations that impact the community in Greenwich, Connecticut?
 
Yes
 
No
 
 
 
* Which types of charitable organizations have you donated to within the past year? Select all that apply.
 
Educational Institution (Alma Mater, Kids' School, etc.)
 
Arts/Culture
 
Health/Disease/Hospital
 
Human Services / Social Services / Community Services
 
Environmental Preservation
 
Religious Institution (Church, Temple, Synagogue, etc.)
 
International Aid
 
Veterans / Military
 
Animal Welfare
 
Public Policy
 
None

 
 
Within your charitable giving, how important are each of the following causes?
Unimportant Slightly Important Important Very Important Extremely Important
* Human Services / Social Services / Community Services
* Arts/Culture
* Animal Welfare
* Environmental Preservation
* Veterans / Military
* Health/Disease/Hospital
* Religious Institution (Church, Temple, Synagogue, etc.)
* International Aid
* Public Policy
* Educational Institution (Alma Mater, Kids' School, etc.)
 
 
 
* Approximately how much money in total do you donate to charitable causes in a normal year?
 
$1-$500
 
$501-$1500
 
$1,501-$5,000
 
$5,001-$10,000
 
$10,001-$15,000
 
$15,001-$20,000
 
$20,001-$25,000
 
$25,001+
 
 
 
* Compared to the past year, which of the following choices best describes how much you expect to donate to charity next year?
Much less Slightly less About the same Slightly more Much more
 
 
 
* Which choice best describes the geographic focus of your charitable giving?
Completely National OR International Mostly National OR International About Even Mostly Local Completely Local
 
 
On a scale of 1-5, how important is each factor in driving your decision to donate? With 1 being unimportant and 5 being extremely important.
Unimportant Slightly Important Important Very Important Extremely Important
* It is connected to my religious faith
* If offers recognition of my contributions and makes me feel like part of the group
* It is connected to a cause that has personally affected me or my family / friends
* It helps to expand my network
* It has events with opportunities to learn and have fun
* I feel an emotional connection to the cause
* It is part of my civic / patriotic duty to contribute to the charity
* It is focused on a specific cause or need
 
 
On a scale of 1-5, how important is each factor in driving your decision to donate? With 1 being unimportant and 5 being extremely important.
Unimportant Slightly Important Important Very Important Extremely Important
* It allows me to memorialize a loved one’s legacy
* I know trust, and/or respect the people involved with the organization
* It is an organization with a well-known name and a good reputation
* It has been endorsed by a well-known figure who I admire or respect
* It is very transparent about where the money goes
* It has low operating and administration expenses
* It has an impact that is tangible and very easy to see
* It demonstrates its success in a measurable way using numbers and personal stories
* It has a direct impact in my local community
* It has a long track record of success
 
 
 
* When thinking about donating to local charitable organizations which organizational approach do you prefer to support?
 
Strongly Prefer Organizations focused on a specific need in the local community
 
Somewhat Prefer Organizations focused on a specific need in the local community
 
No Preference
 
Somewhat Prefer Organizations that guide support toward multiple areas of greatest need in the local community
 
Strongly Prefer Organizations that guide support toward multiple areas of greatest need in the local community
 
 
How do you typically become aware of or first learn about charitable causes and organizations?
Rarely/Never Occasionally Frequently
* Personal experience / volunteering
* Friends / family word of mouth
* Mail sent to your home
* Advertising
* Company communications at work
* Social networking sites (e.g., Facebook, Twitter, Blogs)
* News sources (TV news, newspapers, magazines, and articles on the web)
 
 
On a scale of 1-5, please indicate your level of interest in each of the following donation methods. With 1 being not at all interested and 5 being extremely interested.
Not at all interested Slightly interested Moderately interested Very interested Extremely interested
* Text message
* Via a will or estate
* Check through the mail
* Phone / tablet app
* In person donation to staff / board members / volunteers
* Online through an organization’s website using a credit card
* Recurring automatic bank withdrawal
* At an event where you learn more and donate
 
 
On a scale of 1-5, How much do you like or dislike each of the following methods for receiving news and updates from organizations that you support? With 1 being dislike very much and 5 being like very much.
Dislike Very Much Dislike Somewhat Neither Like nor Dislike Like Somewhat Like Very Much
* Text messages sent directly to your mobile phone
* Telephone calls
* Email
* Mail sent to your home (letters, newsletters, etc.)
* Information or messaging delivered on social networking sites (e.g., Facebook, Twitter)
 
 
 
* To which, if any, of the following local organizations have you ever made a monetary donation?
 
Greenwich Historical Society
 
Arch Street Teen Center
 
Boys & Girls Club
 
Local church, temple, synagogue, etc.
 
Meals-on-Wheels
 
Greenwich United Way
 
American Red Cross Metro New York North
 
Greenwich Adult Day Care
 
Greenwich YWCA
 
Local schools
 
Breast Cancer Alliance
 
Fairfield County Community Foundation
 
Greenwich YMCA
 
Greenwich Hospital
 
Boy Scouts of America
 
Family Centers
 
Bruce Museum
 
Neighbor to Neighbor
 
Kids in Crisis
 
Abilis
 
Children of Fallen Patriots

 
 
 
* Did you donate to Greenwich United Way in the past year?
 
Yes
 
No
 
 
 
* On a scale of 1-5, How familiar are you with Greenwich United Way and what it does? With 1 being not at all familiar and 5 being extremely familiar.
Not at all Familiar Slightly Familiar Moderately Familiar Very Familiar Extremely Familiar
 
 
 
* What are the first words that come to mind when you think of Greenwich United Way?
   
 
 
 
* On a scale of 1-5, how much do you agree or disagree with the following statement. With 1 being strongly disagree and 5 being strongly agree.

If a local organization is endorsed and/or a recipient of program funds from the Greenwich United Way, I have a more positive view of that recipient organization.
Strongly Disagree Somewhat Disagree Neither Agree Nor Disagree Somewhat Agree Strongly Agree
 
 
On a scale of 1 to 5, Please rate your level of agreement with the following descriptors regarding Greenwich United Way. With 1 being strongly disagree and 5 being strongly agree.
Strongly Disagree Somewhat Disagree Neither Agree Nor Disagree Somewhat Agree Strongly Agree
* Contemporary
* Understands needs of the community
* Exciting
* Compassionate
* Collaborative
* Fiscally responsible
* Efficient
* Leader in the community
* Impactful
* Strategic
Strongly Disagree Somewhat Disagree Neither Agree Nor Disagree Somewhat Agree Strongly Agree
* Respected
* Prominent in the community
* Trusted
* Innovative
* Creative
* Experienced
 
 
 
* Recognizing that Greenwich United Way is a local organization focused on the needs of the Greenwich community, how important is the organization’s affiliation with the national United Way in your decision about whether or not to donate? On a scale where 1 is unimportant and 5 is extremely important.
Unimportant Slightly Important Important Very Important Extremely Important
 
 
 
* On a scale of 1-5, What is your image of the national United Way brand? With 1 being very negative and 5 being very positive.
Very Negative Somewhat Negative Neither Positive Nor Negative Somewhat Positive Very Positive
 
 
 
* What is your gender? INTERVIEWER- PLEASE NOTE GENDER BY VOICE, DO NOT ASK
 
Male
 
Female
 
 
 
* Which of the following statements apply to your household?
 
I live with a spouse/partner/significant other
 
I have children under 18 living in the house
 
I have children older than 18 living in the house
 
I live with roommates
 
I live by myself

 
 
 
* Into what range does your total household income fall?
 
Less than $50,000
 
$50,001 - $75,000
 
$75,001 - $100,000
 
$100,001 - $150,000
 
$150,001 - $200,000
 
$200,001 - $250,000
 
$250,000+
 
Prefer not to answer
 
 
 
* Do you consider yourself of Hispanic or Latino origin?
 
Yes
 
No
 
 
 
* Which ethnic or cultural group do you most closely identify with?
 
Caucasian or White
 
African-American or Black
 
Asian
 
Native American or Native Alaskan
 
Native Hawaiian or Other Pacific Islander
 
Two or More Races
 
Prefer not to answer
 
Other (Please specify)