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Surveys
2012
November
D
DIY Paint Survey
DIY Paint Survey
0%
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When considering WHERE to purchase paint, how important are each of the following factors to you?
Extremely Unimportant
Somewhat Unimportant
Neutral
Somewhat Important
Extremely Important
N/A
Low prices offered
High quality of paint selection
Convenience of location
Ability to get help from an in-store employee
One-stop shop; also carries paint brushes, etc.
Offers a particular brand
Offers a wide range of brands
When considering WHICH BRAND of paint to purchase, how important are each of the following factors to you?
Extremely Unimportant
Somewhat Unimportant
Neutral
Somewhat Important
Extremely Important
N/A
Perceived quality of brand
Low price
Range of colors offered
2 in 1; has primer included
Ability to visualize color accurately while in store
Has a "guarantee"
Is a brand name I trust
Has positive online reviews
For what reasons would you consider taking on a DIY painting project? Please check all that apply.
Getting a first home/apartment
Moving to a new home/apartment
Decorating a nursery or children's room
Inspired by Pinterest or other DIY website
Inspired by a home and garden TV show
Inspired by a display in-store
I would never take on a DIY painting project
Other
Are you aware that Walmart carries paint?
Yes
No
To what extent do you agree or disagree with the following statement:
Strongly Disagree
Slightly Disagree
Neither Agree Nor Disagree
Slightly Agree
Strongly Agree
"If I wanted to purchase paint for a DIY project, I would consider buying it from Walmart."
Which of the following BEST describes your view of Glidden paint?
Glidden offers high quality paint at a reasonable price.
Glidden offers high quality paint, but it is overpriced.
Glidden paint is priced reasonably, but it is low quality.
Glidden paint is overpriced and low quality.
I am not familiar with Glidden paint.
What is your gender?
Male
Female
How old are you?
Under 18
18-29
30-49
50+
Which of the following best describes your current living situation?
Live with parents or guardians
Live on a college campus
Apartment renter
Homeowner
Prefer not to respond
Other
Please list your current Zip Code below:
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