Dissertation Sports Sponsorship Questionnaire

Hello,

I am a 4-year Business Management student at Edinburgh Napier University and currently carrying out market research for my Dissertation looking into the area of sports sponsorship. If I could get your views and opinions on the subject through this questionnaire it would be very much appreciated and will take no more than 15 minutes.

Thank you for your time it is much appreciated.

Gary Ormerod

When you first think of an Alcoholic Beer Beverage, which one do you think of first?

Rank the following product attributes 1-5 (5 lowest to their importance of choosing a beer brand?

Advertising
Image
Packaging
Price
Alcohol Content

Do you believe sponsorship is positive or negative for sports? Please give reasons why?

Sponsorships is used by the sponsor (i. e Budweiser) to…

Increase Sales

Raise Awareness of Products

Raise Awareness of the Brand

To Compete against Competitors

To Form a Connection with Sports Fans

What types of sponsorship do you find most recognisable?

Stadium Naming Rights

Tournament Sponsorship

Broadcast Sponsorship

In Stadium/Track Signage

Team Sponsorship

What in your opinion is the major factor for the increase in sponsorship in sports?

Media and Television

Opportunities with Branding

An increase in Fan Base

Development of Sports Teams

Financial Benefits for both Parties

Would you be more willing to buy a sponsors product because of the association with your sport/sports team? please state the reasons why in 'other'.

What in your opinion is the main reason that a connection between a consumer and a sponsor is successful?

A Goodwill Feeling

Emotional Attachment

Influences Attitudes and Behaviours

Meeting the Consumer Needs

That they Value them as Consumers

Sports Sponsorship has become an important part of sports enabling teams to survive?

True

False