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Surveys
2014
May
D
Dissertation
Dissertation
0%
Questions marked with an
*
are required
Exit Survey
*
Length of Internet use
Never
1-3 years
4-6 years
7-9 years
10 years or above
*
Frequency of Internet use (per day)
Less than 1 hour
1-3 hours
4-6 hours
6 hours or above
*
Have you ever purchased any products/services from travel web sites?
Yes
No
If yes, the section is
Hotel room
Air ticket
Package tour
Other
*
Will you purchase any products/services for the next trip from travel web sites?
Yes
No
Please evaluate the following statements:
Strongly agree
Agree
Neutral
Disagree
Strongly Disagree
*
Travel agents offer a human touch and a human interface with the industry
*
Technology, particularly the Internet, allows customers to perform most travel searching and purchasing functions conveniently
*
Travel agents are professional counsellors and offer valuable services and advice
*
Consumers ultimately have to bear the cost of commissions to travel agents
*
Travel agents are usually in favour of principals who offer more attractive commissions or in-house partners and are thus making biased recommendations
*
Travel agents reduce the insecurity of travel as they are responsible for all arrangements
*
Online travel agencies, hotel online website or airline online reservations (electronic intermediaries) are much more flexible and can offer many more choices than travel agents
*
It is more convenient to seek advice from travel agents than from technology
*
Travel agents mainly serve bookings and reservations and they add little value to tourism products/services
*
Technology assisted travel counselling will not be popular because many consumers are computer illiterate
*
Gender
Male
Female
*
Age Group
18-30
31-40
41-50
51-60
61 or above
*
Education level
Primary school or below
Secondary School
College / University
Postgraduate Degree
*
Monthly Income (HK$)
$4,999 or less
$5,000-$9,000
$10,000-$14,999
$15,000-$19,999
$20,000-$24,999
$25,000 or above
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