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Thank you so much for agreeing to take this survey. Your input will help us design the best products for you and your children. The survey should take about 20-25 minutes of your time to complete.
 
 
Do you have one or more children age 3 and under living with you at home?
 
Yes
 
No
 
 
What is your child's gender?
 
Boy
 
Girl
 
 
How old is your son?
 
Under 6 months
 
6-11 months
 
12-18 months
 
Over 18 months
 
 
How old is your son?
 
Under 6 months
 
6-11 months
 
12-18 months
 
Over 18 months
 
 
How old is your daughter?
 
Under 6 months
 
6-11 months
 
12-18 months
 
Over 18 months
 
Here are some ideas for new toys for your . All these ideas are for the Little Tikes Discover Sounds line, which gives kids the chance to be just like mom and dad. The toys are based on real-life objects, and they include fun sounds and lights to engage kids in play.
 
 


This Keychain recreates the real thing except with a soft grip.  Shake it like a traditional rattle or press the button for 3 different car horn sound effects.
 
 


How much do you like the Keychain for your ?
 
I like it extremely
 
I like it very much
 
I like it somewhat
 
I neither like it nor dislike it
 
I somewhat dislike it
 
I dislike it very much
 
I dislike it extremely
 
 
 
How likely would you be to buy the Keychain at the price of $5.99 for your in the next 12 months?
 
I would definitely buy it
 
I would probably buy it
 
I may or may not buy it
 
I would probably not buy it
 
I would definitely not buy it
 
 
Youngest child for whom I would buy the Keychain:
   months
Oldest child for whom I would buy the Keychain:
   months
 
 
Please rate the Keychain on a scale of 1-5, with 1 being “definitely disagree” and 5 being “definitely agree”. Would you say the Keychain…
1 2 3 4 5
Offers good play value for my child
Offers good price value
Has familiar and engaging theme
Will keep my child’s interest as he/she gets older
 
 


This Paint Brush uses colored lights to simulate paint colors.  The pivoting brush tip creates the illusion of real, flexible bristles, and the movement triggers silly sounds.
 
 



How much do you like the Paint Brush for your ?
 
I like it extremely
 
I like it very much
 
I like it somewhat
 
I neither like it nor dislike it
 
I somewhat dislike it
 
I dislike it very much
 
I dislike it extremely
 
 
 
How likely would you be to buy the Paint Brush at the price of $5.99 for your in the next 12 months?
 
I would definitely buy it
 
I would probably buy it
 
I may or may not buy it
 
I would probably not buy it
 
I would definitely not buy it
 
 
Youngest child for whom I would buy the Paint Brush:
   months
Oldest child for whom I would buy the Paint Brush:
   months
 
 
Please rate the Paint Brush on a scale of 1-5, with 1 being “definitely disagree” and 5 being “definitely agree”. Would you say the Paint Brush…
1 2 3 4 5
Offers good play value for my child
Offers good price value
Has familiar and engaging theme
Will keep my child’s interest as he/she gets older
 
 


With this Master Key, kids feel like they can unlock anything in the house. Push it against a hard surface and the key retracts to look as if it’s going into a keyhole, and it also triggers lights and sounds.
 
 


How much do you like the Master Key for your ?
 
I like it extremely
 
I like it very much
 
I like it somewhat
 
I neither like it nor dislike it
 
I somewhat dislike it
 
I dislike it very much
 
I dislike it extremely
 
 
 
How likely would you be to buy the Master Key at the price of $5.99 for your in the next 12 months?
 
I would definitely buy it
 
I would probably buy it
 
I may or may not buy it
 
I would probably not buy it
 
I would definitely not buy it
 
 
Youngest child for whom I would buy the Master Key:
   months
Oldest child for whom I would buy the Master Key:
   months
 
 
Please rate the Master Key on a scale of 1-5, with 1 being “definitely disagree” and 5 being “definitely agree”. Would you say the Master Key…
1 2 3 4 5
Offers good play value for my child
Offers good price value
Has familiar and engaging theme
Will keep my child’s interest as he/she gets older
 
 
Which of these toys would you like best for your ?
Keychain Master Key
Paint Brush
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Why did you choose the ${piping_text} as your favorite?
   
 
 
   
   
 
Here are some more ideas for new toys for your .
 
 


Learn to count using this pretend Alarm Clock.  Rotate the minute hand to any number on the clock face and the clock lights up and calls out the number in 3 different languages: English, French and Spanish.
 
 


How much do you like the Alarm Clock for your ?
 
I like it extremely
 
I like it very much
 
I like it somewhat
 
I neither like it nor dislike it
 
I somewhat dislike it
 
I dislike it very much
 
I dislike it extremely
 
 
 
How likely would you be to buy the Alarm Clock at the price of $8.99 for your in the next 12 months?
 
I would definitely buy it
 
I would probably buy it
 
I may or may not buy it
 
I would probably not buy it
 
I would definitely not buy it
 
 
Youngest child for whom I would buy the Alarm Clock:
   months
Oldest child for whom I would buy the Alarm Clock:
   months
 
 
Please rate the Alarm Clock on a scale of 1-5, with 1 being “definitely disagree” and 5 being “definitely agree”. Would you say the Alarm Clock…
1 2 3 4 5
Offers good play value for my child
Offers good price value
Has familiar and engaging theme
Will keep my child’s interest as he/she gets older
 
 


Everything in the house can have a heartbeat when you play with this Stethoscope.  Press the chest piece against any object and your child will see the heart light up and hear heartbeat sounds through the oversized earpieces.
 
 



How much do you like the Stethoscope for your ?
 
I like it extremely
 
I like it very much
 
I like it somewhat
 
I neither like it nor dislike it
 
I somewhat dislike it
 
I dislike it very much
 
I dislike it extremely
 
 
 
How likely would you be to buy the Stethoscope at the price of $8.99 for your in the next 12 months?
 
I would definitely buy it
 
I would probably buy it
 
I may or may not buy it
 
I would probably not buy it
 
I would definitely not buy it
 
 
Youngest child for whom I would buy the Stethoscope:
   months
Oldest child for whom I would buy the Stethoscope:
   months
 
 
Please rate the Stethoscope on a scale of 1-5, with 1 being “definitely disagree” and 5 being “definitely agree”. Would you say the Stethoscope…
1 2 3 4 5
Offers good play value for my child
Offers good price value
Has familiar and engaging theme
Will keep my child’s interest as he/she gets older
 
 


With a soft grip and bouncy tip, your kid can Hammer away.  When hammer is tapped or shaken it activates one of eight different silly sounds.

 
 



How much do you like the Hammer for your ?
 
I like it extremely
 
I like it very much
 
I like it somewhat
 
I neither like it nor dislike it
 
I somewhat dislike it
 
I dislike it very much
 
I dislike it extremely
 
 
 
How likely would you be to buy the Hammer at the price of $8.99 for your in the next 12 months?
 
I would definitely buy it
 
I would probably buy it
 
I may or may not buy it
 
I would probably not buy it
 
I would definitely not buy it
 
 
Youngest child for whom I would buy the Hammer:
   months
Oldest child for whom I would buy the Hammer:
   months
 
 
Please rate the Hammer on a scale of 1-5, with 1 being “definitely disagree” and 5 being “definitely agree”. Would you say the Hammer…
1 2 3 4 5
Offers good play value for my child
Offers good price value
Has familiar and engaging theme
Will keep my child’s interest as he/she gets older
 
 
Which of these toys would you like best for your ?
Hammer Stethoscope Alarm Clock
Prior Response Not Loaded - Please Insert a Page-Break Before the Custom Logic Script
 
 
Why did you choose ${piping_text} as your favorite?
   
 
 
   
   
 
 
 
 


This real working Calculator has big, kid-size buttons and basic calculating functions.  It plays sounds, lights up, and calls out numbers to help your child learn.
 
 



How much do you like the Calculator for your ?
 
I like it extremely
 
I like it very much
 
I like it somewhat
 
I neither like it nor dislike it
 
I somewhat dislike it
 
I dislike it very much
 
I dislike it extremely
 
 
 
How likely would you be to buy the Calculator at the price of $9.99 for your in the next 12 months?
 
I would definitely buy it
 
I would probably buy it
 
I may or may not buy it
 
I would probably not buy it
 
I would definitely not buy it
 
 
Youngest child for whom I would buy the Calculator:
   months
Oldest child for whom I would buy the Calculator:
   months
 
 
Please rate the Calculator on a scale of 1-5, with 1 being “definitely disagree” and 5 being “definitely agree”. Would you say the Calculator…
1 2 3 4 5
Offers good play value for my child
Offers good price value
Has familiar and engaging theme
Will keep my child’s interest as he/she gets older
 
 


This flip style Cell Phone opens just like mom and dad’s.  It calls out numbers as you dial, which triggers other sounds and lights.  Press the talk button to hear “hello” in three different languages: English, Spanish and French.
 
 



How much do you like the Cell Phone for your ?
 
I like it extremely
 
I like it very much
 
I like it somewhat
 
I neither like it nor dislike it
 
I somewhat dislike it
 
I dislike it very much
 
I dislike it extremely
 
 
 
How likely would you be to buy the Cell Phone at the price of $9.99 for your in the next 12 months?
 
I would definitely buy it
 
I would probably buy it
 
I may or may not buy it
 
I would probably not buy it
 
I would definitely not buy it
 
 
Youngest child for whom I would buy the Cell Phone:
   months
Oldest child for whom I would buy the Cell Phone:
   months
 
 
Please rate the Cell Phone on a scale of 1-5, with 1 being “definitely disagree” and 5 being “definitely agree”. Would you say the Cell Phone…
1 2 3 4 5
Offers good play value for my child
Offers good price value
Has familiar and engaging theme
Will keep my child’s interest as he/she gets older
 
 


This Wireless Phone handset recreates many features of the real thing.  Dial numbers and they are called out and displayed on the screen at the same time.  Mom and dad can even record a short message for their child to play back.
 
 



How much do you like the Wireless Phone for your ?
 
I like it extremely
 
I like it very much
 
I like it somewhat
 
I neither like it nor dislike it
 
I somewhat dislike it
 
I dislike it very much
 
I dislike it extremely
 
 
 
How likely would you be to buy the Wireless Phone at the price of $9.99 for your in the next 12 months?
 
I would definitely buy it
 
I would probably buy it
 
I may or may not buy it
 
I would probably not buy it
 
I would definitely not buy it
 
 
Youngest child for whom I would buy the Wireless Phone:
   months
Oldest child for whom I would buy the Wireless Phone:
   months
 
 
Please rate the Wireless Phone on a scale of 1-5, with 1 being “definitely disagree” and 5 being “definitely agree”. Would you say the Wireless Phone…
1 2 3 4 5
Offers good play value for my child
Offers good price value
Has familiar and engaging theme
Will keep my child’s interest as he/she gets older
 
 
Which of these toys would you like best for your ?
Calculator Wireless Phone Cell Phone
Prior Response Not Loaded - Please Insert a Page-Break Before the Custom Logic Script
 
 
Why did you choose the ${piping_text} as your favorite?
   
 
 
   
   
 
 
How old are you?
 
<25
 
25-32
 
33-36
 
37-50
 
>50
 
 
 
What is the highest level of education you have achieved?
 
High School
 
Some college
 
College graduate
 
Graduate school
 
 
 
Just one more question for classification purposes: What is the annual income of your household?
 
<$50,000
 
$50,000 – 75,999
 
$76,000 – 100,999
 
$101,000- 125,999
 
$126,000 – 150,999
 
>$150,000
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