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Surveys
2014
May
D
Digital Product Placement
Digital Product Placement
Digital Product Placement
0%
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Hello:
We appreciate your willingness to participate in our project, your input is fundamental to our work. It will take approximately 4 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Maria Martin at +49 01 745 827 069 or by email at
[email protected]
.
Thank you very much for your time and support. Please start with the survey now by clicking on the
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button below.
Have you ever conducted a digital product placement campaign?
Yes
No
Thinking about the first time you used digital product placement:
Did you choose to use this technique or was it proposed by your company's advertisement agency?
Company decision
Advertisement agency
What lead you to this decision to do digital product placement?
Did you have previous knowledge about the technique?
Yes
No
What was your initial reaction?
Positive
Negative
Other
Did you have any concerns about using digital product placement?
Yes
No
How many times have you used this technique?
1 time
2 - 5 times
6 - 10 times
11 or more times
Other
What is the best thing about doing digital product placement?
What is the worst?
How satisfied are you with the results?
Overall satisfaction
Does doing digital product placement translate into extra costs for the company?
Yes
No
In which capacities?
Do you believe the return of investment is quicker?
Yes
No
Don't know/No answer
Do you believe you will keep digital product placement as part of your marketing mix?
Yes
No
Unsure
Do you believe you will increase your use of this technique in the short or medium term?
Yes
No
Unsure
What was the main consideration when choosing the TV show(s) in which your advertisement(s) was(were) inserted?
What elements do you consider when evaluating the available TV shows?
What was the main consideration when choosing the advertisement agency with which to work with?
Finally, do you believe digital product placement will ever completely replace traditional product placement?
Yes
No
Don't know/No answer
What is your company's business line? e.g. food and beverages, entertainment, etc.
We appreciate your willingness to collaborate; unfortunately at the moment and for the purposes of this survey we require firsthand experience with digital product placement.
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