1. The use of digital marketing activities affects the quality of product/service elements of marketing mix in meeting customers’ requirements.
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2. The use of digital marketing activities affects the price element of marketing mix.
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3. The use of digital marketing mix activities affects the advertising and promotional events.
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4. The use of digital marketing activities affects the delivery of product/service.
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5. The use of digital marketing activities affects how customers’ perceived the organisation through its people.
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6. The use of digital marketing activities affects the process elements of marketing mix.
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7. The use of digital marketing activities affects the physical evidence of marketing mix.
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