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Industry Background
 
Pharmaceutical Company
 
Biotechnology Company
 
Generics Company
 
OTC Company
 
Consumer Health Company
 
Medical Devices Company
 
Hospital
 
Business Consulting Company
 
Traditional Communications
 
Interactive Agency
 
Technology Provider
 
Other
 
 
 
Geographic Scope
 
Global
 
Asia Pacific Region
 
India - Nationally
 
India - Regionally
 
Other
 
 
 
 
Area of Function
 
Marketing
 
Medical
 
Sales
 
eBusiness
 
R&D
 
Digital
 
IT
 
Other
 
 
 
 
Priority Market in India
North
West
East
South
 
 
How satisfied are you with your current eBusiness activities?
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied
eBusiness Activities
 
 
 
Do you feel that you have sufficient knowledge of all opportunities offered by the internet for your business activities?
 
Totally insufficient
 
Insufficient
 
Between sufficient and insufficient
 
Sufficient
 
More than sufficient
 
 
How often do you use the following e-Sales tools TODAY?
Never Pilot planned or ongoing Often or very often Standard practice Do not Know/ N/A
eDetailing (online detail aid without real-time presence of a rep)
TeleDetaling
I-pad eDetailing (face-to-face presentation by a sales rep using a digital detail aid)
 
 
 
How often do you use the following e-Marketing tools TODAY?
Never Pilot planned or ongoing Often or very often Standard practice Do not Know/ N/A
eSampling
Product website
Disease website
Company website
 
 
How often do you use the following online promotion tools TODAY?
Never Pilot planned or ongoing Often or very often Standard practice Do not Know/ N/A
Web Banners
Search Engine Advertising (SEA)
Search Engine Optimization (SEO)
eMail marketing
 
 
 
How do you conduct Market Research in HCPs community?
 
One to One
 
Focused Group Discussion
 
Online
 
Other
 

 
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