Digital Deep Dive – Scale up Study

Questions marked with a * are required

Exit Survey

BEGIN SURVEY

Respondent Contact Information

Respondent Name :

Initials (Optional) :

Address 1 :

Address 2 :

City :

State :

Zip :

* Phone :

Country :

* Post code to city tier.

CENTRE:

RESPONDENT ID:

* Can you please tell me if you have participated in any market research survey in the last 6 months?

* Q3 Do you or your family members work in any of the below listed industries or companies?

NONE OF THE ABOVE

* Q4 Can you tell me if you have used internet for non-work related purpose in last 1 week?

Yes

* SHOWCARD
Q5 Can you please take a look at this card and tell me which of the following activities have you performed when you accessed internet for non-work related reasons in the past 2 months?

Social networking (e.g Facebook)/ chatting

Reading news

Online shopping – purchase of product

Online booking – travel, movie, hotels

Online banking

Q6 I am going to read a list. Please tell me did you buy any of these at least once (first-hand product only) in last 12 months?

Q7 I am now going to read few categories one by one. Can you tell me what describes your role in influencing the purchase of the category?

Q8 I am going to read you a list of large appliances you have purchased recently. Can you please tell me which activities did you do on the internet related to purchase of these products?

Q9 Post code respondent for the categories to be asked in main section. In case the respondent has coded '1', '2', or '3' for more than two categories in Q8, select only two categories to be coded

* Q10 Looking at the options below, can you tell me what describes you the best?

Senior school / college student (less than 21 year old)

Single working adult

Married couple without kids

Married couple with eldest kid 0-6 year old

Married couple with eldest kid 7-17 year old

Retired couple

Others

* Q11A Please tell me your age in completed years?

* Q12 Could you please tell me your occupation?

* Q13 Could you please tell me your education?

Illiterate

Literate but no formal schooling

School up to 4 yrs

School 5 to 9 years

SSC / HSC

Some College but not graduate

Graduate / Post Graduate - General (BA, B.Sc., MSc, BCom etc.)

Graduate / Post Graduate - Professional (BE, M.Tech, MBA, MBBS etc.)

* Q14 Gender

Male

Female

* Q15 Could you please share the range in which your Annual Household Income falls? (Please take into account the income of all members of the household from all sources such as salary, wages, business profits, sale of agriculture produce, livestock+ any other sources of income)

Below 1.5 Lakhs per annum

1.5 Lakhs to 3.5 Lakhs per annum

3.5 Lakhs to 5 Lakhs per annum

5 Lakhs to 10 Lakhs

10 Lakhs to 20 Lakhs

20 Lakhs to 30 Lakhs

30-50 Lakhs

50 Lakhs+

Refused to answer

Q16AA Note to interviewer: Post code category codes from Q9:

MUST ENTER. CANNOT BE FORCED

	Select the category to enter code
MUST ENTER CANNOT BE FORCED

Category 2 Code

Q16A We will now talk about your most recent purchase of READ THE CATEGORY. Can you tell me, which statement describes the need for this purchase the best? SA

Q16B You mentioned that your last purchase of READ THE CATEGORY was to replace/upgrade your READ THE CATEGORY? Could you please tell me for how long did you use your last READ THE CATEGORY? SA

Q17 Can you tell me even before starting any research or information search about the READ THE CATEGORY (like features, price comparison etc.), which things you already had in your mind about purchase of this [READ THE CATEGORY}? MA

Q18 In the process of purchasing this READ THE CATEGORY, did you search for information like price comparison, features, reviews etc. before making the final purchase?SA

* Q19a Could you tell me all the sources from where you collected/searched information (liked features, prices, brands etc) before making final purchase of ? MA

Q19b You have told us from where all you searched/collected information. Could you tell me the sequence in which you checked these sources since you realized you needed this ? The source you checked first for your search should be chosen for step 1 and so on. [ SA per row and per column, options limited to those coded in 19a)

Visited a local retail store
Visited National/ Regional store chains (like Croma, Vijay Sales)
Asked friends/familyfriends/Family/colleagues/Experts
Visited exclusive brand showroom ( like "Samsung store", "LG store")
Visited exclusive Brand website/App (like "Samsung.com", "LG.com")
Used a search engine (like Google, Yahoo)
Visited a shopping website/app (e.g. Flipkart, Amazon)
Visited a price comparison website (like MySmartprice, GSMArena, Compareraja)
On social media website (like Facebook, Instagram etc)
Visited a third-party review site (like techradar, mouthshut etc.)
Online video site like Youtube..
Others, Please mention

* Q19C Could you tell me all the sources from where you collected/searched information (liked features, prices, brands etc) before making final purchase of ? MA

Q19D You have told us from where all you searched/collected information. Could you tell me the sequence in which you checked these sources since you realized you needed this ? The source you checked first for your search should be chosen for step 1 and so on.

Visited a local retail store
Visited National/ Regional store chains (like Croma, Vijay Sales)
Asked friends/familyfriends/Family/colleagues/Experts
Visited exclusive brand showroom ( like "Samsung store", "LG store")
Visited exclusive Brand website/App (like "Samsung.com", "LG.com")
Used a search engine (like Google, Yahoo)
Visited a shopping website/app (e.g. Flipkart, Amazon)
Visited a price comparison website (like MySmartprice, GSMArena, Compareraja)
On social media website (like Facebook, Instagram etc)
Visited a third-party review site (like techradar, mouthshut etc.)
Online video site like Youtube..
Others

Q20a You mentioned that you searched some information while making the purchase for READ THE CATEGORY. Can you tell me what all did you search? I am going to read the list of all the platforms mentioned in Q19a. Can you tell me what exactly did you search on each platform? MA

Q20B You mentioned that you searched some information while making the purchase for . Can you tell me what all did you search? I am going to read the list of all the platforms mentioned in Q19a. Can you tell me what exactly did you search on each platform? MA

* Q21A I am going to read the list of all the platforms you used for collecting information. Can you please rank these platforms on how much they influenced your final purchase decision of READ THE CATEGORY. Platform which influenced your decision the most should be ranked 1 and so on? [ SA per row and per column, options limited to those coded in 19a]

Visited a local retail store
Visited National/ Regional store chains (like Croma, Vijay Sales)
Asked friends/familyfriends/Family/colleagues/Experts
Visited exclusive brand showroom ( like "Samsung store", "LG store")
Visited exclusive Brand website/App (like "Samsung.com", "LG.com")
Used a search engine (like Google, Yahoo)
Visited a shopping website/app (e.g. Flipkart, Amazon)
Visited a price comparison website (like MySmartprice, GSMArena, Compareraja)
On social media website (like Facebook, Instagram etc)
Visited a third-party review site (like techradar, mouthshut etc.)
Online video site like Youtube..
Others

* Q21B I am going to read the list of all the platforms you used for collecting information. Can you please rank these platforms on how much they influenced your final purchase decision of READ THE CATEGORY. Platform which influenced your decision the most should be ranked 1 and so on? [ SA per row and per column, options limited to those coded in 19a]

Visited a local retail store
Visited National/ Regional store chains (like Croma, Vijay Sales)
Asked friends/familyfriends/Family/colleagues/Experts
Visited exclusive brand showroom ( like "Samsung store", "LG store")
Visited exclusive Brand website/App (like "Samsung.com", "LG.com")
Used a search engine (like Google, Yahoo)
Visited a shopping website/app (e.g. Flipkart, Amazon)
Visited a price comparison website (like MySmartprice, GSMArena, Compareraja)
On social media website (like Facebook, Instagram etc)
Visited a third-party review site (like techradar, mouthshut etc.)
Online video site like Youtube..
Others

Q22a Can you tell me how many store/website in total did you visit to search information before you bought the READ THE CATEGORY?

Please click NEXT to continue

Q22b Can you tell me how many store/website in total did you visit to search information before you bought the READ THE CATEGORY?

Q22C Can you please tell me, why did you visit the store?

* Q23 Could you please tell us which device did you use the most to search for information of your last purchased READ THE CATEGORY SA

Desktop

Laptop

Smartphone

Tablet/iPAD

* Q24 Could you please tell us which device did you use the most to search for information of your last purchased READ THE CATEGORY SA

Desktop

Laptop

Smartphone

Tablet/iPAD

Q25 Can you tell me from where did you last purchase READ THE CATEGORY? SA

Q26a Did you buy only READ THE CATEGORY or did you buy any other category (like electronics, accessories etc.) along with this purchase? SA

Q26b Can you tell me which categories did you buy along with this purchase of READ THE CATEGORY? MA

Q26c Which other large appliances did you buy along with the purchase of this ? MA

* ENTER MAXDIFF VERSION SHOWN FOR

MAXDIFF VERSION 1

MAXDIFF VERSION 2

MAXDIFF VERSION 3

NOT APPLICABLE - GO TO MAXDIFF FOR

* ENTER MAXDIFF VERSION SHOWN FOR

MAXDIFF VERSION 1

MAXDIFF VERSION 2

MAXDIFF VERSION 3

NOT APPLICABLE

Step 1 of 1

Q27 – V1- CARD 1

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q27 – V1- CARD 2

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q27 – V1- CARD 3

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q27 – V1- CARD 4

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q27 – V1- CARD 5

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q27 – V1- CARD 6

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q27 – V1- CARD 7

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q27 – V1- CARD 8

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q27 – V1- CARD 9

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q27 – V1- CARD 10

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

Please click next to continue

Step 1 of 1

Q27 – V2- CARD 1

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q27 – V2- CARD 2

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important? *

Step 1 of 1

* Q27 – V2- CARD 3

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important? *

Step 1 of 1

* Q27 – V2- CARD 4

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q27 – V2- CARD 5

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important? *

Step 1 of 1

* Q27 – V2- CARD 6

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important? *

Step 1 of 1

* Q27 – V2- CARD 7

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

*

Step 1 of 1

* Q27 – V2- CARD 8

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

*

Step 1 of 1

* Q27 – V2- CARD 9

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

*

Step 1 of 1

* Q27 – V2- CARD 10

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important? *

Please click next to continue

Step 1 of 1

Q27 – V3- CARD 1

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q27 – V3- CARD 2

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important? *

Step 1 of 1

* Q27 – V3- CARD 3

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important? *

Step 1 of 1

* Q27 – V3- CARD 4

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important? *

Step 1 of 1

* Q27 – V3- CARD 5

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important? *

Step 1 of 1

* Q27 – V3- CARD 6

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important? *

Step 1 of 1

* Q27 – V3- CARD 7

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

*

Step 1 of 1

* Q27 – V3- CARD 8

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

*

Step 1 of 1

* Q27 – V3- CARD 9

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

*

Step 1 of 1

* Q27 – V3- CARD 10

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important? *

Please click next to continue

Step 1 of 1

Q27b – V1- CARD 1

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q27b – V1- CARD 2

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q27b – V1- CARD 3

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q27b – V1- CARD 4

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q27b – V1- CARD 5

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q27b – V1- CARD 6

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q27b – V1- CARD 7

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q27b – V1- CARD 8

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q27b – V1- CARD 9

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q27b – V1- CARD 10

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

Please click next to continue

Step 1 of 1

Q27b – V2- CARD 1

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q27b – V2- CARD 2

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important? *

Step 1 of 1

* Q27b – V2- CARD 3

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important? *

Step 1 of 1

* Q27b – V2- CARD 4

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q27b – V2- CARD 5

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important? *

Step 1 of 1

* Q27b – V2- CARD 6

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important? *

Step 1 of 1

* Q27b – V2- CARD 7

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

*

Step 1 of 1

* Q27b – V2- CARD 8

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

*

Step 1 of 1

* Q27b – V2- CARD 9

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

*

Step 1 of 1

* Q27b – V2- CARD 10

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important? *

Please click next to continue

Step 1 of 1

Q27b – V3- CARD 1

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q27b – V3- CARD 2

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important? *

Step 1 of 1

* Q27b – V3- CARD 3

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important? *

Step 1 of 1

* Q27b – V3- CARD 4

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important? *

Step 1 of 1

* Q27b – V3- CARD 5

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important? *

Step 1 of 1

* Q27b – V3- CARD 6

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important? *

Step 1 of 1

* Q27b – V3- CARD 7

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

*

Step 1 of 1

* Q27b – V3- CARD 8

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

*

Step 1 of 1

* Q27b – V3- CARD 9

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important?

*

Step 1 of 1

* Q27b – V3- CARD 10

Please consider how important different features are when selecting an online seller for large appliances?

Considering only these 5 features, which is the Most Important and which is the Least Important? *

Please click next to continue

* Q28A_C1 Can you tell me which brand of READ THE CATEGORY did you last purchase? SA

TELEVISION

* Q28B_C1 Can you tell me which brand of READ THE CATEGORY did you last purchase? SA

WASHING MACHINE

* Q28C_C1 Can you tell me which brand of READ THE CATEGORY did you last purchase? SA

REFRIGERATOR

* Q28D_C1 Can you tell me which brand of READ THE CATEGORY did you last purchase? SA

AIR CONDITIONER

* Q28A_C2 Can you tell me which brand of READ THE CATEGORY did you last purchase? SA

TELEVISION

* Q28B_C2 Can you tell me which brand of READ THE CATEGORY did you last purchase? SA

WASHING MACHINE

* Q28C_C2 Can you tell me which brand of READ THE CATEGORY did you last purchase? SA

REFRIGERATOR

* Q28D_C2 Can you tell me which brand of READ THE CATEGORY did you last purchase? SA

AIR CONDITIONER

Q29 Can you tell me from where did you purchase READ THE CATEGORY previous to your last purchase? SA

Q30A Could you please tell me top 3 reasons why did you choose to buy READ THE CATEGORY online?

I got the best price online
I could buy anytime and from anywhere
This READ THE CATEGORY model was not available in the stores in my locality/city
More options were available online.
I was getting easy EMI payment option online
Online gave me more time to compare and helped me make an informed decision
I got free home delivery
I got reviews about the product online
It was just more convenient - saved time and effort
Others

Q30B Could you please tell me top 3 reasons why did you choose to buy READ THE CATEGORY online?

I got the best price online
I could buy anytime and from anywhere
This READ THE CATEGORY model was not available in the stores in my locality/city
More options were available online.
I was getting easy EMI payment option online
Online gave me more time to compare and helped me make an informed decision
I got free home delivery
I got reviews about the product online
It was just more convenient - saved time and effort
Others

Q31A Could you please tell me top 3 reasons why you didn't you buy this READ THE CATEGORY online?

Service/repair is easier when I buy READ THE CATEGORY from a store
I wanted the READ THE CATEGORY immediately
Returns of a product is difficult online.
I like the in-store shopping experience more
It was a big ticket/ expensive item so I wanted to purchase it from a store
Salesman provides me advice and guidance to choose the right product
Personal/Account Information might be at risk
The products generally I get online are defective
Online I didn't get post purchase service like free installation etc.
I wanted live demo of the product before purchase
I got the best price offline
Others

Q31B Could you please tell me top 3 reasons why you didn't you buy this READ THE CATEGORY online?

Service/repair is easier when I buy READ THE CATEGORY from a store
I wanted the READ THE CATEGORY immediately
Returns of a product is difficult online.
I like the in-store shopping experience more
It was a big ticket/ expensive item so I wanted to purchase it from a store
Salesman provides me advice and guidance to choose the right product
Personal/Account Information might be at risk
The products generally I get online are defective
Online I didn't get post purchase service like free installation etc.
I wanted live demo of the product before purchase
I got the best price offline
Others

Please click NEXT to continue

Q32A I am going to read a list. Can you please tell me which of these shopping websites you are aware of or you have ever heard of for large appliances? MA

Q32B Which of these shopping websites have you ever visited for large appliances? MA

Q32C I am going to read a list. Can you please tell me which of these shopping websites you are aware of or you have ever heard of for large appliances? MA

Q32D Which of these shopping websites have you ever visited for large appliances? MA

Q32E Can you tell me the top-3 websites you considered for purchase of your last bought READ THE CATEGORY ?[MA, maximum response 3]

Q32F Can you tell me which of these shopping websites you chose to finally purchase your last bought READ THE CATEGORY? MA

Please click NEXT to continue

Q32G Did you consider buying the product online mentioned in Q9 READ THE CATEGORY SA

	No, I did not consider buying the product online at all	Yes, I considered initially but later dropped the plan	N/A
*

Please click NEXT to continue

* Q33A Can you tell me the top 3 reasons for buying from the website mentioned [INSERT WEBSITE CODED IN Q32d FOR CATEGORY 1]? Please rank top 3. SA per column, per row

They offered me the best deal/offer
I always buy from this website
The product I wanted was only available on this website
They have best return policy, so money is safe
I was buying many other things - they sell other categories as well
It was very easy to find the product I wanted
They provide free installation and demo post-purchase
My friend/family recommended me to buy from there
They offered fastest delivery
They were providing attractive EMI scheme. Payment became easy.
others
N/A

Q33B Can you tell me the top 3 reasons for buying from the website mentioned [INSERT WEBSITE CODED IN Q32d FOR CATEGORY 1]? Please rank top 3. SA per column, per row

They offered me the best deal/offer
I always buy from this website
The product I wanted was only available on this website
They have best return policy, so money is safe
I was buying many other things - they sell other categories as well
It was very easy to find the product I wanted
They provide free installation and demo post-purchase
My friend/family recommended me to buy from there
They offered fastest delivery
They were providing attractive EMI scheme. Payment became easy.
others.
N/A

Q34A Can you tell me the top 3 reasons for not buying from the respective brand website of [INSERT BRAND CODED IN Q28 for CATEGORY 1]? Please rank top 3. SA per column, per row

They don't have apps
I can only find product of one brand only on the brand website
They don't provide discount on the product
They don't cater to all my other categories purchase needs
The brand website doesn't provide free delivery
Their interface is very bad. Shopping is very difficult
They don't provide cash on delivery payment options
Brand website didn't provide easy EMI option
Brand website takes a lot of time to deliver products
others
N/A

Q35 Now I am going to read out a set of statements. Please think of the website/app companies in India which sell and tell me the company you think comes closest to these statements. Please tell me top 3 names only for each statementTop 3 per statement

Q36 Could you please tell us which device did you use for purchase of READ THE CATEGORY SA

Click next to continue

* Q37a Can you tell me top 3 reasons for using Smartphone for online shopping of READ THE CATEGORY? Please rank top-3. SA per column, per row

I can use it anytime from anywhere
I don't have other devices to do online shopping
Online shopping on smartphone/Tablet is faster
I got good deals and discount when I buy from phone/tablet app
It takes a lot of time to open website on Laptop/desktop
I have apps installed on my phone/Tablet, hence shopping is easy
I always carry my Smartphone/Tablet along with me
Others
N/A

Q38a Can you tell me top 3 reasons of using large screen devices (desktop, laptop etc.) for online shopping of READ THE CATEGORY? Please rank top-3. SA per column, per row

I want a better view of the product.
I use multiple website links simultaneously
Reading details/specifications/reviews are easier .
I can see more options simultaneously on a website
Typing on a keyboard is easier.
Navigation of website (to move from one option to another option etc.) is easier.
I don't have access to a smartphone
Large devices are better to watch demo videos, installation videos etc.
Others
N/A

Q39 You mentioned that you shopped on Smartphone/Tablet. Can you tell me did you use an app or web-link for this purchase? SA

Click Next to continue

* Q40a You mentioned that you use mobile app for your last purchase of READ THE CATEGORY. Can you read the list below and tell me top 3 reasons for using apps? Please rank top-3. SA per column, per row

I have all my details like personal details etc. are saved in app, so it’s convenient to use.
They are easy to use than websites
There are exclusive deals and offers only on apps.
Filters and payment options in apps are more simple.
I can save my wish list whenever I want
Website links takes lot of time than app to open.
I don't know how to use website.
I like to get instant notification about a sale or an offer
Others
N/A

* Q40B You mentioned that you use mobile app for your last purchase of READ THE CATEGORY. Can you read the list below and tell me top 3 reasons for using apps? Please rank top-3. SA per column, per row

I have all my details like personal details etc. are saved in app, so it’s convenient to use.
They are easy to use than websites
There are exclusive deals and offers only on apps.
Filters and payment options in apps are more simple.
I can save my wish list whenever I want
Website links takes lot of time than app to open.
I don't know how to use website.
I like to get instant notification about a sale or an offer
Others
N/A

* Q41a You mentioned that you use website link for your last purchase of READ THE CATEGORY. Can you read the list below and tell me top 3 reasons for using website links? Please rank top-3. SA per column, per row

The website is instantly accessible.
The website is usually what I find during my search.
Websites are easier to share with others
Websites are accessible with most type of devices.
I don't like the constant notifications I get when I install an App
App consumes a lot of memory space
Downloading App is time consuming as data connection is slow
Shopping is faster on Website links
Others
N/A

Q42A Can you tell me how much did you finally pay (after discount) for purchasing READ THE CATEGORY?

	Purchase amount	N/A
* Amount

* Amount

Q42b Instruction: Interviewer to post-code purchase amount from Q37a to suitable bracket in Q37b for the respective category

Q43 Which payment mode did you use to make this purchase of READ THE CATEGORY? Mark all that are applicable MA

Q44 Which delivery option did you choose for the delivery of this READ THE CATEGORY? SA

* Q45a I am going to read a list of activities. Could you please tell me which of these activities did you do, post your purchase, related to this READ THE CATEGORY? MA

Q45b Where did you do these activities?

NOTE CANNOT FORCE THIS QUESTION AND HIDE ATTRIBUTES. PLEASE ENTER CAREFULLY

* Q45C I am going to read a list of activities. Could you please tell me which of these activities did you do, post your purchase, related to this READ THE CATEGORY? MA

Q45D Where did you do these activities?

NOTE CANNOT FORCE THIS QUESTION AND HIDE ATTRIBUTES. PLEASE ENTER CAREFULLY

Q46a Can you please tell how satisfied where you with your last purchase experience of READ THE CATEGORY?

Q46B Can you please tell how satisfied where you with your last purchase experience of READ THE CATEGORY?

* Q47 Could you please tell me how many members reside at your home?

Q48 Please take a look at this list and tell me which of these items do you have at home? It should be owned and used by your family or you should be benefited by that asset ownership

Q49 For each category where you have said Yes', could you please tell me what type is it from the given list.MA

* Mention the code from showcard

* Showcard of car brands along with the code

Can you tell me which all cars do you own? Please tell us brand and model of the car do you own?

CODE SEGMENT

Q51 Please take a look at this list and tell me which of these services are used or availed at your house by any of your household member living in this house? Interviewer to ask yes or no for each category and code all those for which the respondent says 'yes'

Q52 Now, by looking at this card please tell me what kind of domestic help you have at your household? SA

END OF SURVEY