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2014
April
D
Deli market research
Deli market research
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Hello:
You are invited to participate in our survey, Deli Market Research. In this survey, people will be asked questions about how likely you are to purchase from a Delicatessen/ Fine Foods store, and Why? It will take approximately 10 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact us by email:.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
Which countries foods have you eaten?
European
South American
Middle Eastern
Asian
Polynesian
Other
Which regional products would you like to see in a Deli?
Local
International
In terms of buying food products, do you purchase based on
Price
Quality
Brand
Other
Which option(s) would encourage you to visit a deli?
Breakfast options
Lunch options
Dinner options
Fine foods
Service
Other
What price range would you expect to pay for locally made sliced cold meats? (100gr approx. 5 slices)
$2-$5 per 100 gr
$3-$6 per 100 gr
$4-$7 per 100gr
$7+ per 100 gr
Other
How often do you buy continental (local) or Intercontinental cheese (imported)
Weekly
Twice Weekly
Whenever I run out
Only on special occasions
Not at all
Are you open to trying different countries' food(s)?
Yes
No
Maybe
Do you think the area needs a Deli?
Yes
No
Which foods would you expect, or like to see in your local Deli? (Tick as many as you like)
Local fine foods
International fine foods
Fresh Local Produce (Fruit and Veges)
Organic Local Produce
Organic Foods
An assortment of oils
An assortment of small goods (bacon, smoked ham, sliced meats)
Fresh Seafood
Smoked (smoked salmon, oysters, fish, ham etc)
An assortment of cheeses
New Zealand fine foods
French foods
German foods
Italian foods
Russian foods
English foods
Asian foods (Chinese, Indian, Afghanistan etc)
Middle Eastern foods
African foods
American foods
Oceania (Australian, Samoa, Fiji, Tonga)
Spreads
Bread
Fine local wine
Fine imported wine
Biscuits/Crackers/cakes
Tea
Coffee
Sauces, chutneys, pickles, spreads
Other
Which options do you enjoy? (Tick as many as you like)
Store visit
Delivery
Online Shopping
Open weekends
Other
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