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Thank you for opting to complete our Dealership Market Assessment survey. As mentioned in the invitation e-mail, we will provide $50 Amazon Gift Cards to eligible parties that successfully complete the entire survey (we estimate that the survey will take ~20-25 minutes to complete).
Please note, you will be able to save your responses and complete the survey in multiple sessions. Only surveys that are fully submitted will be eligible for an Amazon gift card. Please allow 1-2 weeks to receive your gift card.
PLEASE DO NOT USE YOUR BROWSER’S BACK BUTTON. TO GO BACK A SCREEN, PLEASE ENSURE YOU USE THE BLUE BACK ARROW IN THE UPPER LEFT HAND CORNER OF EACH SURVEY SCREEN.
Please direct any questions you may have to: [email protected] |
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* Which best describes your dealership?
We sell... |
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| * Which best describes the location of your dealership(s)? |
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| * Which of the following is the closest match to your role at the dealership? |
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| * For how many years have you worked at or owned your dealership ? |
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| What is the name of your dealership? | | |
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| * In which state is your dealership located? If your dealership has locations in multiple states, please select one of the locations. |
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| * Which of the following types of vehicles does your dealership sell? (check all that apply) |
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| * Which of the following items does your dealership sell? (select all that apply) |
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| * Is your dealership independent or is it part of a franchise / network of dealers? |
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| How many dealerships are part of the network? |
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| * Which of the following manufacturers do you sell at your dealership? |
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| How many vehicles does your dealership sell in an average month? |
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| * What are the approximate monthly sales of your dealership? |
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| Thank you. We would now like to ask you some questions about how your dealership manages its marketing strategy and budget. |
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| * What is your dealership’s average monthly budget for marketing and advertising? |
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| * In the last three years, would you estimate that your typical monthly marketing spend has: |
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| What have been the main reasons for the trend in your marketing spend the last three years? | | |
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| * What are the most important factors driving your decision making regarding how much to spend on marketing in a given month? |
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| | Increase / decline in monthly sales Issues related to specific inventory (e.g., one unit sitting on the lot too long) Data from marketing channels (for example, showing return on your marketing budget) Economic or political news Seasonality / weather Sales pitches from marketing channels
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| * In the event of a recession, are you more likely to |
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| Marketing Spend Allocation |
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| * Do you currently engage in online marketing (via wbsites such as "trader" sites, ebay, craigslist, or google)? |
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* How would you estimate your typical monthly marketing spend is currently allocated across the following channels?
Please enter the percentage of your spend that goes to each channel below. Percentages must add up to 100%. |
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| | Values must add up to 100 |
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* Thinking about the past, how would you estimate your typical monthly marketing spend was allocated three years ago across the following channels?
Please enter the percentage of your spend that went to each channel below. Percentages must add up to 100%. |
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| Over the next three years, how do you think your marketing spend will change across each of the following channels?
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| * Of the following online sites, which ones do you currently use? (select all that apply) |
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* Within your online marketing budget, how much of your spend is allocated to the following websites?
Please enter the percentage of your spend that goes to each website below. Percentages must add up to 100% |
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| On a scale of 0-10, how likely would you be to recommend advertising on each of the following websites to a friend or colleague?
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| When selecting a website on which to post a listing, how important are each of the following criteria?
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| On a scale of 1-5, 5 being “extremely well” and 1 being “extremely poorly”, how would you rate each website’s performance at the following criteria? |
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| Ability to reach many customers locally:
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| Ability to reach many customers in other regions:
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| My relationship with the salesperson:
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| Ability to deliver good metrics / data:
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| What would you estimate is your approximate "cost per click" from each of the following sources? |
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| * Commercial Truck Trader | | |
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| * Cycle Trader and related sites (e.g., ATVTrader) | | |
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| For each of the following websites, do you expect your spend over the next three years to increase, decrease, or stay the same
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| About how often do salespeople from each of the following websites contact you?
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| Which of the following best describes your current method of marketing on ?
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| On a scale of 1 to 10, 1 being “not interested at all” and 10 being “extremely interested”, how interested would you be in moving to a subscription model with ?
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| How would you likely react to a 10% increase in the cost of advertising on ?
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| Which of the following best describes the trend in relevance of to your business?
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| Please provide any additional comments on the quality of as a marketing outlet for your business: | | |
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| * Which of the following technologies do you currently utilize at your dealership? (select all that apply) |
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| On a scale from 1 to 10, 1 being “not at all open” and 10 being “very open”, how open would you be to switching your provider of each of the following technologies?
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| On a scale from 1 to 10, 1 being “not valuable at all” and 10 being “extremely valuable”, how valuable would it be for all of the technologies you use at your dealership to be sold and managed by a single vendor?
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| * Do you currently use your dealer management software to manage your online listings or marketing campaigns? |
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| On a scale from 1 to 10, 1 being “not valuable at all” and 10 being “extremely valuable”, how valuable would it be to be able to post listings online directly from your dealer management software?
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| * How much time does your company currently spend per week managing its listings across various websites (including social media)? |
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| * What is the most you be willing to pay per month for a product that would halve the amount of time you spend managing listings? |
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Thank you very much for your interest in the dealership market survey. The deadline for completion of this survey has now passed. However, we may need to collect additional information in the future for our study, so please feel free to share your contact information below to be considered for additional relevant market research opportunities. Thank you for your participation.
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| * Would you be willing to be contacted directly for follow up questions? |
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