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2015
March
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When it comes to Pay TV DTH brands, what comes to your mind?
What are the attributes you look for when you choose a pay-TV operator?
Subscription price
Service speed
Service Quality
Brand name
Popularity
Number of Channels
Variety of channels
Exclusive channels
HD channels
Please rate the following:
Subscription price
Service speed
Service Quality
Brand name
Popularity
Number of Channels
Variety of channels
Exclusive channels
HD channels
Do you follow any DTH TV brand on Social Media? If yes which brand?
Yes
No
Please rate the following activities you would like to engage with your DTH brand on social media: In terms of importance with 1 being least important
Receive information on programs
Receive information on channels
Info on offers
Contests
Raise complaints or issues and get them resolved
View related videos and pictures
Post topics, pics or videos.
Interact with other customers
Give suggestions and feedback
Have you ever visited any social media page of your DTH or Tv channel provider?
Yes
No
How do you rate the social media brand page of your TV channel provider or DTH provider on the following aspects ?
Poor
Bad
Average
Good
Excellent
N/A
Interactivity
Engaging content
Response
Relevance to consumers
Frequency of posts
Which of the following service do you subscribe to watch TV channels?
IP TV
Internet
DTH
Cable
Other
How important is it for your TV channel provider or DTH brand to be on social media, for you to choose or recommend it?
Unimportant
Less Important
Important
Very Important
Extremely Important
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