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2011
May
C
Customer’s preference and factors influence while
Customer’s preference and factors influence while
0%
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Q.1: Are you looking for a new house?
If “No” then please refer to Section-B
Yes
No
Q.2: what are the factors I choose while opting for a new house? (Give your choice of preference)
Price
Location
Ambience
Brand name/value of existing builder
Apartments/villa
Q.3: My preference for a house?
Ready to occupy
Self-built
Contracted (Budget)
Q.4: Source of finance
Bank loan
Self
Other means of finance
Q.5. Factors determining long term value of a home
1
2
3
4
5
Job opportunities & key industries
Availability of key services(electricity, water, Traffic accessibility ,pollution level)
Proximity of schools
Political presence
Quality of home
Quality and rating of builder
Q.6: My view point
Strongly agree
Agree
Neutral Disagree
Strongly Disagree
Interior and design of home
Modular kitchen/western kitchen
Furnishing
location
Scenic view
Sanitation
Physical view of the house
Q.7: Brand preference for total interior decor?
Home town
The home store
The home depot
Home store India ltd.
Local Vendor’s
Q.8. Factors influencing my brand preference?
Quality of the products
Timely delivery
Pricing
Styling and design
Convenience
Q.9. Builder and developer’s preference (ready to occupy)
Shobha Developers
Adarsh Developers
Mantri Developers
Prestige Group
Brigade Group
Purvankara
Salarpuria Properties.
Q.10. Budget allocation of my home. (In percentage)
Building material
Exterior
interior
Others
0
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