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2011
August
C
CustomerPerceivedValue
CustomerPerceivedValue
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Are you using SKYPE for your communication with others?
Yes
No
Have you ever purchased credit from SKYPE to use the service?
No, I am using only free services available on SKYPE.
Yes.
What types features available at SKYPE do you use (Select all that apply)?
Skype-to-Skype
Phones and mobiles
Conference calling
Skype To Go
Online number
Voicemail
Call forwarding
Caller ID
Call transfer
Video calling
Group video calling
Screen sharing
Instant messaging
Sending files
Sending SMS
Facebook
Skype Access
Other
Which of the following types of communication you use most often?
Writing Letters (Postal Mail)
Landphone
Mobile Telephone
E-mail
Net Chatting/twittering (Gmail chat, Facebook chat, Twitter)
Voice over Internet Call Services (e.g. Google Talk, SKYPE, Yahoo Messenger, Web Call Direct)
Other
Please choose from the following statements that fit with your usage patter of SKYPE(Select all that apply)?
I use SKYPE only when someone is calling/contacting me over SKYPE.
I use SKYPE only for chatting with friends and family.
I use SKYPE for group works and networking.
SKYPE plays a big role part in my total communication process.
I do not use other communication tools if I can do that by SKYPE.
How do you rate the following statements:
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
I say positive things about Skype to other people.
I would recommend Skype to someone who seeks my advice.
I consider Skype as my first choice in case of communicating with others.
I will continue to use Skype the services in the future.
If I had to choose a web call service again, I would make the same choice (SKYPE)
How do you rate the following statements:
7 Strongly Agree
6
5
4 Neutral
3
2
1 Strongly Disagree
I think that I did the right thing when I chose Skype.
I think that I did the right thing when I purchased Skype credits.
Considering all aspects, SKYPE has fulfilled my expectations.
I am satisfied with SKYPE
How do you evaluate SKYPE on the basis of following aspects-
7 Very High
6
5
4 Average
3
2
1 Very Low
The overall convenience of using Skype.
The extent to which Skype gives you a feeling of being in control.
Overall value you get from Skype for your time and effort.
How do agree with the following statement.
7 Strongly Agree
6
5
4 Undecided
3
2
1 Strongly Disagree
Compared to alternative companies Skype provides more savings of my time, effort?
How do you rate SKYPE with regard to following criteria?
7 Very High
6
5
4 Average
3
2
1 Very Low
The effort I must make to receive the services offered is (effort)_
The time required to use Skype is (time)_
The risk of receiving poor service quality from Skype is_
Overall, the risk I associate with the use of Skype is (overall risk) _
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