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  2. 2012
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  5. Customer Thoughts
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Hello:
You are invited to participate in our survey about branding and content marketing. It will take approximately 60 seconds to complete the questionnaire. All questions are multiple choice and yes or no answers.

Your participation in this study is completely voluntary.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.

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To grow a brand, what do you think has a higher priority?
 
Expression of attributes and benefits creatively
 
Creation and distribution of relevant content
 
 
 
In your opinion, how often do you require ideas for content marketing?
 
Consistent
 
Periodic
 
Hardly ever
 
 
 
What is your current preference in brand promotion?
 
Traditional Media
 
Digital Media
 
Mixture of both
 
 
 
How do you gauge the relationship of content marketing and creative marketing?
 
Opposites
 
Synergistic
 
Sequential
 
 
 
What is the preference for your brand from a consumers standpoint?
 
Emotional engagement with brand
 
Clear understanding of attributes and benefits
 
 
 
How important is thought leadership within a category?
 
Priority
 
Secondary importance to brand promotion
 
 
 
Do you feel 24/7 marketplace is.....
 
An Exaggeration
 
Reality
 
 
 
Do you feel your current branding partners are providing relevant ideas to maximize your brand?

 
Yes
 
No
 
 
 
Would you be interested in receiving information on how you can maximize your brands potential?
 
Yes
 
No
 
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