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Below you will find a brief description of a new business based on healthy meal delivery. Please rate the following questions based on your perception of the business after reading the description. Also, please rank our top 2 competitors (Panera Bread/St Louis Bread Co. & Jimmy John's) on the same questions based on your perception/history with them.

“Fresh N Healthy” is a new Healthy Food delivery service based around the concept of delivering fresh, great tasting, affordable, healthy, locally grown, & ready to cook meals to your door on your schedule.

Taste:
Our meals will be prepared by our chef’s to ensure a wonderful blend of flavors that will be sure to please your tastes. We will use a variety of seasonings. Don’t like something, not a problem! Ask us to leave that meal out of your plan and replace it with another that you do like!

Options:
Several meal plans will be available, but the base package is a 5-day (Lunch & Dinner) package. You will also be able to choose 7-day (2 meal), 5-day (3 meal), & 7-day (3 meal). Pricing will vary with the packages.

Freshness:
These meals will be fresh, never frozen and ready to heat up within minutes when you are ready. We will strive to provide locally grown when available.

Ordering:
These meal plans can be ordered online or by phone and you will be able to track all relevant nutritional information online.

Delivery:
Meals for the week will be delivered once a week at a pre-determined time that works best for the customer.

Cost:
Our base package will cost $95/week with free local (Rolla, MO) delivery services.


 
 
Ease of Ordering
Difficult Slightly Difficult Easy Very Easy
Fresh N Healthy
Panera Bread/St. Louis Bread Co.
Jimmy John's
 
 
Affordability
Not Affordable Nearly Affordable Affordable Very Affordable
Fresh N Healthy
Panera Bread/St. Louis Bread Co.
Jimmy John's
 
 
Freshness of Fruits, Veggies, & Meats
Not Fresh At All Mostly Fresh Usually Fresh Always Fresh
Fresh N Healthy
Panera Bread/St. Louis Bread Co.
Jimmy John's
 
 
Access to Nutritional Information
Very Unsatisfied Unsatisfied Satisfied Very Satisfied
Fresh N Healthy
Panera Bread/St. Louis Bread Co.
Jimmy John's
 
 
Delivery Options/Speed of Delivery
Very Unsatisfied Unsatisfied Satisfied Very Satisfied
Fresh N Healthy
Panera Bread/St. Louis Bread Co.
Jimmy John's
 
 
Perceived Overall Satisfaction with Product/Service
Very Unsatisfied Unsatisfied Satisfied Very Satisfied
Fresh N Healthy
Panera Bread/St. Louis Bread Co.
Jimmy John's
 
 
How likely would you be to try
Extremely Unlikely Unlikely Somewhat Likely Very Likely
Fresh N Healthy
Panera Bread/St. Louis Bread Co.
Jimmy John's
 
 
If product lives up to advertisement, how likely would you be to stay with:
Extremely Unlikely Unlikely Somewhat Likely Very Likely
Fresh N Healthy
Panera Bread/St. Louis Bread Co.
Jimmy John's