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Dear Customer…


My name is ………………….. I am calling from Showtime. We are currently carrying a survey amongst our subscribers to know them better in order to be able to serve them in a better way. For this purpose, I would appreciate it if you can spare a few minutes of your time to answer my questions. As an act of gratitude, this will grant you five Showcinema movies for free that you select from our Showcinema menu.


Interviewer: Please make sure you are talking to an adult in the family (Main wage earner/housewife, or any other member that can give you details about the household).
 
 
Demographics
 
 
Nationality:
 
 
Household Structure:
 
 
Real Estate
 
 
1. Do you live in..
 
Villa
 
Modern residential apartment
 
Traditional Arabic house
 
Other (specify)
 
 
 
2. Do you own or rent the place you live in?
 
Own
 
Rent
 
 
3. Do you own any other residential real estate in your country of residence or other GCC countries?
 
Yes
 
No
 
What type of real estate do you own and how many?
0 1 2 3 4 5
Villa
Modern residential apartment
Traditional Arabic house
Building
Other
 
 
4. Are you planning to invest in real estate in the next 12 months, either in this country or in any other GCC market?
 
Sure, planning to invest in the next 12 months
 
Not sure, may or may not invest
 
No, no plans of the kind at all
 
 
Watches
 
 
5. How many watches do you personally own?
 
What brands of watches do you yourself currently own and would buy as a gifts to a person who is dear to you?
Brands Personally Owned Brands to give as Gifts
Audemars-Piguet
Baume & Mercier
Breitling
Bulgari
Cartier
Chopard
Omega
Piaget
Rolex
Swatch
Tag Heuer
Others - Valued over AED/SR 5000
Others - Valued less AED/SR 5000
 
 
Cars
 
 
6. How many cars do you have at home?
 
 
Interviewer: it is important to make sure that all three questions are referring to the same car; hence, ask them all questions in row for each car mentioned, before moving to the next car mentioned
 
7. What brands of cars do you own at home (yourself as well as any other family member)?
BMW Cadillac Infiniti Jaguar Land / Range Rover Lexus Mercedes Other > AED/SR 100,000 Other < AED/SR 100,000 None
Car 1
Car 2
Car 3
Car 4
Car 5
 
8. What is the year make (of each) of the cars (mentioned)?
2009 2008 2007 2006 2005 2004 2003 2002 Older than 2002 None
Car 1
Car 2
Car 3
Car 4
Car 5
 
9. Did you purchase it (refer to each of the cars mentioned) new or second hand?
New Second-hand
Car 1
Car 2
Car 3
Car 4
Car 5
 
 
10. How often do you usually change your car?
 
 
Mobile Phones
 
 
11. How many mobile phones do you have at home?
 
 
12. Which brand is your personal mobile phone?
 
Blackberry
 
i-mate
 
i-Phone
 
LG
 
Motorola
 
Nokia
 
Samsung
 
Sony Ericsson
 
Other (specify)
 
 
 
 
13. How often do you change your mobile phone?
 
 
14. How many UAE/KSA sim cards do you have at home and how many other countries sim cards do you have at home?
0 1 2 3 4 5 6 7 8 9 10 10+
UAE
KSA
Other Sims
 
 
Clothing
 
 
15. What are the shops or brands of clothes/accessories (bags, shoes, cosmetics, belts, etc..) that you usually buy from for yourself or your family?
 
Aigner
 
Aldo
 
Areej
 
Armani
 
Benetton
 
Bughatti
 
Calvin Klein
 
Chanel
 
Chloe
 
Debenhams
 
Dior
 
Elle
 
Gucci
 
Guess
 
Harvey Nichlos
 
La Coste
 
Loewe
 
Louis Vuittoni
 
Mango
 
Massimo Dutti
 
Morgan
 
Mothercare
 
Next
 
Nina Ricci
 
Nine West
 
Paris Gallery
 
Polo
 
Prada
 
Saks Fifth Avenue
 
Yves Saint Laurent
 
Zara
 
Other (specify)
 

 
 
 
16. How frequently do you buy perfumes for yourself, other family members or as gifts?
 
 
17. What are the brands of perfumes that you usually buy for yourself, your family members or as gifts?
 
Arabic perfume
 
Burberry’s
 
Bvlgari
 
Calvin Klein
 
Carolina Herrera
 
Cartier
 
Chanel
 
Dior
 
Dolce & Gabbana
 
Fendi
 
Gucci
 
Hugo
 
Joy
 
Kenzo
 
Lancome
 
Nina Ricci
 
Poison
 
Ralph Lauren
 
Tresor
 
Versace
 
Yves Saint Laurent
 
Other (specify)
 

 
 
Income
 
 
18. What are the different sources of income within your household?
 
Job Salary/ies
 
Rentals
 
Investments
 
Commerce
 
Other (specify)
 

 
 
19. What is the total household monthly income from all sources?
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