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  1. Surveys
  2. 2012
  3. June
  4. C
  5. Customer Perception and Satisfaction
0%
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Gender
 
Male
 
Female
 
 
 
Occupation/ Profession
 
Housewife
 
Business
 
Doctor
 
Teacher
 
Private job
 
Engineer
 
Government employee
 
Other
 
 
 
 
How much of your monthly budget grocery products are you shopping from the FMCG retail outlets?
 
0% - 20%
 
20% - 40%
 
40% - 60%
 
60% - 80%
 
More than 80%
 
 
 
Shopping at FMCG retail outlets your monthly expenditure has
 
Increased
 
Remain same
 
Decreased
 
 
How important were each of the following factors in your decision to purchase a product?
Very Unimportant Somewhat Unimportant Neutral Somewhat Important Very Important
Pricing
Ease of Use
Responsiveness of support staff
Quality
 
 
 
What are your reasons for purchasing from FMCG Retail outlets?
 
Better quality
 
Reasonable price
 
Product Range
 
Good Environment
 
Time Saving
 
Display of products
 
Discount & promotional schemes
 
Other
 

 
 
 
Are you satisfied with the quality of goods offered by the FMCG Retail outlets from where you generally purchase?
 
Highly satisfied
 
Satisfied
 
Neutral
 
Dissatisfied
 
Highly dissatisfied
 
 
 
Are you satisfied with the range offered by the FMCG retail outlets from where you generally purchase?
 
Highly satisfied
 
Satisfied
 
Neutral
 
Dissatisfied
 
Highly dissatisfied
 
 
 
What are the general problems you face when you shop from the FMCG Retail outlets?
 
Range is not complete
 
Green grocery is not fresh
 
Home delivery is not provided
 
Do not grant credit
 
Insufficient billing counters
 
Other
 

 
 
 
What kind of improvements are required in the FMCG retail outlets, please mention:
   
 
Thank you for the feedback.
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