Customer Needs and Wants - eReader

Male

Female

Younger than 18

18 - 24

25 - 34

35 - 44

45 - 54

55 - 64

65 or older

Prefer not to answer

Less than high school degree

High school degree or equivalent (e.g. GED)

Some college but no degree

Associate degree (e.g. AA, AS)

Bachelor's degree (e.g. BA, AB, BS)

Master's degree (e.g. MA, MS, MBA)

Professional degree (e.g. MD, DDS, JD)

Doctorate degree (e.g. PhD)

Highly satisfied

Somewhat satisfied

Neutral

Somewhat dissatisfied

Highly dissatisfied

Every day

Every week

Every 2 - 3 weeks

Every month

Every 2 - 3 months

Every 4 - 6 months

Once or twice a year

Less than 6 months

6 months to less than 1 year

1 year to less than 3 years

3 years to less than 5 years

5 years or more

Very relevant

Somewhat relevant

Neutral

Somewhat irrelevant

Very irrelevant

Extremely helpful

Very helpful

Moderately helpful

Slightly helpful

Not at all helpful

Extremely likely

Very likely

Moderately likely

Slightly likely

Not at all likely

Extremely frequently

Very frequently

Moderately frequently

Very infrequently

Not at all frequently