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  1. Surveys
  2. 2012
  3. November
  4. C
  5. Customer discovery
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Hello:
You are invited to participate in our survey [Project Description Here]. In this survey, approximately [Approximate Respondents] people will be asked to complete a survey that asks questions about [General Survey Process]. It will take approximately [Approximate Time] minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Name of Survey Researcher] at [Phone Number] or by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
 
1. Which country are you from?
   
 
 
 
2. As a consumer, are you interested to know more about how the stuff you are buying is made? (seeking full transparency on social and environmental back ground of the products)

(if No, please continue. If Yes, please go to Question No 7)
 
Yes
 
No
 
 
 
3.Why are you not interested?
 
I have all the information (Thank you for your time. Survey ends here)
 
I don`t care (please continue to the next question)
 
It is not my responsibility (please go to Question No 5)
 
Other reasons (please specify and go to Question No 6)
 
 
 
4. You don`t care? Ok… but why? (Please answer and go to Question No 6)
   
 
 
 
5. If it is not your responsibility to know more about the product, who you think is responsible for bringing that information to consumers like you?
 
Producers and workers
 
Brands or manufacturing companies
 
Retailers
 
Certifiers
 
Others (please specify)
 
 
 
6.What else interests you to know more about the products you buy? (Thank you for your time. Survey ends here)
   
 
 
 
7. If you have power of magic what would you change in current situation of not having enough information about the products?
   
 
 
 
8. Are you doing something to know about the missing information/service?
 
Yes (please continue to the next Question)
 
No (please go to Question No 10)
 
 
 
9.If yes, kindly mention what you are trying to gain missing information?
   
 
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