This free survey is powered by
  1. Surveys
  2. 2016
  3. March
  4. C
  5. CS 2.0 Q're (short version)

CS 2.0 Q're (short version)

0%
Exit Survey
 
 
Dear colleagues,

We are interested in learning about your attitude towards Consumer Segmentations as part of MRCI portfolio, specifically we would appreciate your open opinion on Consumer Segmentation 2.0.

Thank you for taking the time to fill out this survey, the results will enable us to better address business needs and progress with the Consumer Segmentation 2.0 tool.
 
 
 
  Profile
 
 
* What is your market?
 
 
 
* What function are you in?
 
 
 
* What is your role?
 
 
  Introduction
 
 
Please answer the following question.
Very unimportant Somewhat unimportant Neither/Nor Somewhat important Very important
* How important, in your view, any consumer segmentation is for the organization?
-
 
 
Please indicate how important the Consumer Segmentation is for addressing each below mentioned business task, in your opinion.
Very unimportant Somewhat unimportant Neither/Nor Somewhat important Very important
* Understand LAS segments (sizes, profiles, motivations and behaviors).
-
* Identify strengths and weaknesses of your portfolio vs. competition.
-
* Explain and forecast future development of the brands.
-
* Design communication messages for individual LAS segments.
-
* Segment POS and plan activities as per Consumer segmentation.
-
* Identify new product opportunities.
-
* Identify emerging trends.
-
* Define the pricing of brands in the market.
-
* Explain how the organization should be effective and efficient.
-
 
 
 
  Consumer segmentation 2.0
 
 
Please answer the following question.
Unfamiliar Somewhat unfamiliar Neither/Nor Somewhat familiar Familiar
* How well are you familiar with Consumer segmentation 2.0?
-
 
 
Please answer the following question.
Very unimportant Somewhat unimportant Neither/Nor Somewhat important Very important
* How important Consumer segmentation 2.0 is for your current role?
-
 
 
 
* Have you used Consumer Segmentation 2.0 within the last year?
 
Yes
 
No
 
 
 
* To what extent would you say Consumer segmentation 2.0 is part of your work routine?
 
Daily/Weekly
 
Monthly
 
Quarterly
 
Six-monthly
 
Annually
 
 
 
* To be the most beneficial to the organization, what do you believe Consumer Segmentation 2.0 should be?
 
Global: one common language with the same segment names across markets, and less granular on the market level.
 
Local: market-specific with different segment names across markets, but not globally comparable.
 
Other
 

 
 
Please indicate how well Consumer Segmentation 2.0 is addressing each of the below mentioned business task, in your opinion.
Not at all Not so well Somewhat well Well Very well
* Understand LAS segments (sizes, profiles, motivations and behaviors).
-
* Identify strengths and weaknesses of your portfolio vs. competition.
-
* Explain and forecast future development of the brands.
-
* Design communication messages for individual LAS segments.
-
* Segment POS and plan activities as per Consumer segmentation.
-
* Identify new product opportunities.
-
* Identify emerging trends.
-
* Define the pricing of brands in the market.
-
* Explain how the organization should be effective and efficient.
-
 
 
Please answer the following question.
Very Dissatisfied Not Satisfied Neither/Nor Satisfied Very Satisfied
* How satisfied are you with Consumer Segmentation 2.0?
-
 
 
Please answer the following question.
Definitely Not Probably Not Possibly Probably Definitely
* Will you recommend Consumer segmentation 2.0 to your colleagues?
-
 
 
 
* From the list below, please drag and drop the statement(s) that you believe should be the future direction for Consumer segmentation 2.0. in order of importance, top to bottom.
Drag your choices here to rank them
     
     
     
    If you have any other suggestions to improve Consumer Segmentation 2.0, please feel free to share them in the box below.