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Hello:
You are invited to participate in our survey The scope of the research is not limited to CRM users or vendors. We are tapping all companies to understand their system and to understand why a co uses or not uses CRM. We are also not targetting any specific vertical, all the industries ranging from chemical companies to BPOs,auto companies,electrical companies and a lot more verticals are a part of this research. In this survey, approximately 50 people will be asked to complete a survey that asks questions about CRM software and services. It will take approximately 10 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Ms. Anshu Dubey by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| Which industry do you belong to? |
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Are you aware of any CRM software available in the market?
If yes kindly mention their names.
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| Reasons behind not using any CRM software |
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| If you were to use a CRM software then what would be the reasons behind it? |
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Outgrowing current system’s capacity/scalability (current system)
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No CRM system in place (need to achieve Company directive for CRM philosophy)
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Increase sales (productivity, effectiveness, time management)
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Reduce costs (inefficiencies, inconsistencies, etc…)
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Sales Automation needs (Contact/Account Management)
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Implement step-by-step sales process and/or selling methodology
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Opportunity Tracking (Pipeline sales forecasting, sales process)
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Streamline and centralize Quote/Proposal/RFP process
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Meet eBusiness, eCommerce directives and objectives
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Remote connectivity for sales team
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Marketing automation (track marketing campaigns, ROI ,etc)
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Streamline business processes and procedures
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Improve visibility of account opportunities to shareholders, investors
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Improve relationships with customers
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Improve consistency/quality in the customer experience
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Improve customer support—ticket tracking, RMAs, Defect Tracking
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| How do you currently develop leads? |
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| How would you rate your current means to track leads from development to close? |
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| How would you rate your current means manage and track the effectiveness of campaigns? |
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| How would you rate your current means to evaluate the lifecycle of customer retention? |
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How would you rate your current means to answer inquiries and create customer centric
proposals?
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| How would you rate your current ability to communicate with other business units? |
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| How do you rate the means of acquiring and analyzing marketing data. |
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| How effective are your QA procedures? |
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| How do you quantify, measure and analyze the value of your brand? | | | | How do you measure customer satisfaction? Have you defined any Key Metrics for measuring Customer Satisfaction? | | |
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| Additional Comments/Suggestions for improvement | | |
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