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You are invited to participate in our survey for the Crispy Chicken Test Market. Your responses to these surveys will be used to continuously improve our planning and execution of future new product launches and programs. Please take a few minutes to provide your feedback to the following questions. The survey will be open until Friday August 23, 2013.

If you have questions at any time about the survey or the procedures, you may contact Amy Bennett at 905-339-6319 or Sandra Najera at 905-339-5556.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
* What is your position at the restaurant?
 
Owner
 
General Manager
 
Manager
 
Assistant Manager
 
 
 
Training
 
 
 
* Did you find the Crispy Chicken Training Session held at 2676 Jefferson Ave helped you to understand the new Dry/Moist Holding Unit and the Crispy Chicken Program?
 
Yes
 
No
 
Did not attend training session
 
 
 
* Could you effectively train and prepare your Team Members with the materials provided?
 
Yes
 
No
 
 
 
* Are there any other training materials or training tools you would like to see for future roll outs?
 
Yes
 
No
 
 
 
Please provide details in regards to the type of training tool(s) you would like to see for future roll outs.
   
 
 
 
Operations Execution
 
 
 
* Please indicate your restaurant model?
 
Centre Island (use both sides)
 
Centre Island (use only one side)
 
Back Bar (behind the front showcase)
 
In-line (older style with tray rail)
 
Other
 
 
 
 
* Please indicate the location of your equipment in the restaurant:
 
All 3 hot holding units are located at the Soup & Sandwich Station
 
2 hot holding units are located at the Soup & Sandwich Station and a 3rd hot holding unit is in the back of house
 
Other
 
 
 
Did your restaurant require the following in order to fit the Dry/Moist Hot Holding Unit at the Soup & Sandwich Station?
Yes No
* Electrical
* Construction
 
 
 
* Do you experience challenges with having all the lunch items ready by 10:00am (i.e. Crispy Chicken, Chicken Strips, Chili and all required Soups)?
 
Yes
 
No
 
 
 
Please explain any challenges your restaurant experiences with having all lunch items ready by 10:00 a.m.
   
 
 
 
* Do you adjust the hot holding unit layout between breakfast and lunch? (i.e. relocate eggs, bacon etc.)
 
Yes
 
No
 
 
 
* On a scale of 1 to 5 (1 being Very Difficult and 5 being Very Easy), please rate the level of difficulty your Team Members experience with the build?
 
1 (Very Difficult)
 
2
 
3
 
4
 
5 (Very Easy)
 
 
 
What was difficult and how can we improve it?
   
 
 
On a scale of 1 to 5 (1 being Very Difficult and 5 being Very Easy), please rate the following in regards to take-out packaging (sandwich wrap and sandwich bag)?
1 (Very Difficult) 2 3 4 5 (Very Easy)
* Ability to wrap in sandwich wrap
* Fit in sandwich bag
* Easy to present to Guests
 
 
 
* Please indicate your preferred choice for take-out packaging:
 
Sandwich wrap & sandwich bag
 
Sandwich wrap & single item bag
 
Sandwich wrap & #3 bag
 
Pocket Wrap
 
Other
 
 
 
 
* On a scale of 1 to 5 (1 being Very Difficult and 5 being Very Easy), please rate the level of difficulty your Team Members experience with ringing in Crispy Chicken on the POS system?
 
1 (Very Difficult)
 
2
 
3
 
4
 
5 (Very Easy)
 
 
 
What was difficult and how can we improve it?
   
 
 
 
Equipment/Smallware
 
 
On a scale of 1 to 5 (1 being Difficult and 5 being Easy), please rate the following in regards to the new Dry/Moist Hot Holding Unit:
1 (Very Difficult) 2 3 4 5 (Very Easy)
* General ease of use
* Changing Lids
* Ability to clean
* Ability to program
 
 
 
* Have you experienced any problems with the new Dry/Moist Hot Holding Unit?
 
Yes
 
No
 
 
 
Please explain issues and any resolutions (i.e call for service):
   
 
 
 
Profitability/Waste
 
 
 
* In which of the following areas, if any, did you experience stockouts from your distribution centre that stopped your restaurant from selling Crispy Chicken? (Check all that apply)
 
No stockout issues
 
Crispy Chicken
 
Soft Round Bun
 
Lettuce
 
Tomato
 
Mayonnaise
 
Sandwich wrap
 
Sandwich bag

 
 
 
* Did you experience challenges with the 2 hour shelf life of the Crispy Chicken?
 
Yes
 
No
 
 
Please share some of your average weekly waste
Each
* Crispy Chicken peice
* Soft Round Bun
 
 
 
Marketing Support
 
 
 
* Did the Marketing program and the communication materials adequately communicate the Crispy Chicken promotion?
 
Yes
 
No
 
 
 
* Would you like to see any other communication materials used for national roll out?
 
Yes
 
No
 
 
 
What other POP elements you would like to see?
   
 
 
 
Hospitality/Guest Feedback
 
 
 
* Based on feedback you received from Guests, how would you rate the overall Guest satisfaction of the Crispy Chicken?
 
Not Satisfied
 
Somewhat Satisfied
 
Satisfied
 
Very Satisfied
 
 
 
Please share some of the feedback you received from your Guests.
   
 
 
 
* Did your restaurant distribute the survey hand-outs to guests who purchased a Crispy Chicken Sandwich?
 
Yes
 
No
 
 
 
Do you have any suggestions on a better way to gather guest feedback?
   
 
 
 
General
 
 
How satisfied are you with the following:
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied
* Product offering (Crispy Chicken Sandwich)
* Ease of execution
* Retail Price
* Equipment (Dry/Moist Hot Holding Unit)
* Training and corporate support in the test
 
 
 
Would you change anything specific relating to the Crispy Chicken test prior to National Launch?
   
 
 
 
If you have any comments about the test market that weren’t captured by the questions in the survey, please note them below.
   
 
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