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1.) What is your gender?
 
Male
 
Female
 
prefer not to say
 
 
 
2.) Which age category to you belong to?
 
18 - 24
 
25 - 34
 
35 - 44
 
45 - 55
 
54 - 64
 
65 years and older
 
 
 
3.) How long have you been working as a PR professional?
 
0 - 5 years
 
5 - 9 years
 
10 - 14 years
 
15 - 19 years
 
20 - 24 years
 
25 - 29 years
 
30 years and more
 
 
 
4.) Do you work in PR for an organisation or for a PR Agency?
 
Organisation
 
Agency
 
Other
 
 
 
 
5.) How many people are working in the PR department or in your agency?
 
0 - 4
 
5 - 14
 
15 - 24
 
25 - 34
 
35 - 44
 
45 and over
 
 
 
6.) In which sector do you / your clients primarily operate? (It is possible to tick more than one box)
 
Business Service
 
Charity
 
Consumer Service
 
Fashion
 
Financial Service
 
Food - Beverages
 
Government
 
Health
 
Media
 
Property
 
Technology
 
Other
 

 
 
 
7.) In which areas of PR are you involved on a daily basis? (It is possible to tick more than one box)
 
Corporate Communications
 
Corporate Social Responsibility
 
Crisis Management
 
Event Management
 
Finanacial PR
 
Internal Communications
 
Media Relations
 
Public Affairs
 
Reputation Management
 
Social Media
 
Other
 

 
 
 
8.) Which Social Media platforms do you use for business purpose? (It is possible to tick more than one box)
 
Social Networks (e.g. Facebook, MySpace, LinkedIn)
 
Blogs
 
Microblogging (e.g. Twitter)
 
Photosharing (e.g. Flickr)
 
Videosharing (e.g. Youtube)
 
Other
 

 
 
 
9.) Why do you use Social Media platforms? (It is possible to tick more than one box)
 
informing stakeholders
 
getting feedback from stakeholders
 
building relationships with stakeholders
 
enhancing reputation
 
Other
 

 
 
 
10.) When did you start using Social Media for business purpose?
 
one year ago
 
two years ago
 
three years ago
 
four years ago
 
five years agou
 
more than five years ago
 
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