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Surveys
2012
November
C
Costa Survey
Costa Survey
Costa Survey
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1.Have you bought something in Costa?
Yes
No
2.Where did you collect the information about Costa? [Multiple choice]
Internet (like email, website)
Newspaper/ Magazines
TV
Friends
Leaflets
Other
3.How frequently do you purchase from Costa coffee?
Once a week
More than 3 times per week
Less than 3 times per month
More than 3 times per month
4.Which is first choice in following coffee Shop?
Costa
Starbucks
Coffee Nero
Other
5.Please rate the satisfaction level of Costa?
Highly satisfied
Satisfied
General
Dissatisfied
6.Please rate the importance level for following factors? (5 reflects very important, 1 reflects not important )
5
4
3
2
1
Comfortable environment
Convenient (easy to find)
Acceptable price
Variety of coffee and food
Friendly service
Quickly service
Good taste
packaging
7.Please score the level of
satisfaction
of following aspects in Costa coffee? (5 reflects the highest degree of satisfaction and 1 the lowest)
5
4
3
2
1
Comfortable environment
Convenient (easy to find)
Acceptable price
Variety of coffee and food
Friendly service
Quickly service
Good taste
packaging
8.Which fields need to make improvements mostly?(no more than 3)
Comfortable environment
Convenient (easy to find)
Acceptable price
Variety of coffee and food
Friendly service
Quickly service
Good taste
packaging
9.Do you know charities that Costa Foundation does?
Yes,I know.But it's not enough
Yes,I know and I appreciate it.
No.
10.If you have never been to Costa, will you consider if you can get a discount?
Yes
No
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