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Hello, my name is Marie and I am a part-time Business Management student at Manchester Metropolitan University. As part of my final year studies I am undertaking a research project based on digital screens and how they are perceived by the viewing public.

This questionnaire is focused on the Corridor Manchester digital screen situated on the front of the Mabel Tylecote building at MMU Campus on Oxford Road.I also work for Corridor Manchester, so any feedback about the screen would be useful for us as an organisation, to make plans for the screen in the future.

I would be grateful if you could spare 2 minutes to complete this short survey. Your feedback will be completely anonymous so please be assured that no personal data collection is involved.

Thank you for your time.
 
 
 
Are you aware of the Corridor Manchester digital screen situated by All Saints Park (MMU Campus) on Oxford Road?
 
Yes
 
No
 
 
 
How often do you pass by this screen?
 
Never
 
Occasionally (i.e. once per month or less)
 
Often (i.e. oncer per week or more)
 
Frequently (i.e. once per day or more)
 
 
 
When you pass by the screen, do you look up to see what content is showing?
 
Always
 
Sometimes
 
Never
 
 
 
What type of content on the screen has caught your attention? (Select all that apply)
 
Content with slow moving images
 
Content with flashing images
 
Colourful or bright content
 
Content with lots of pictures
 
Content that requires you to read the text
 
Content with logos that you recognise i.e. NHS, MMU
 
Don't know
 
None of the above
 
Other
 

 
 
 
If you do not tend to look up to see what content is showing on the screen, what is the reason for this?
 
There is not sufficient time to pay attention to the screen
 
It is not safe to pay attention to the screen
 
The screen is often switched off
 
Other
 
 
 
 
When do you usually notice the screen?
 
Monday to Friday daytime
 
Monday to Friday evening
 
Weekend daytime
 
Weekend evening
 
 
 
In addition to the Corridor Manchester screen, what kind of digital screen content appeals to you generally?
 
Commercial advertisements (i.e. consumer goods)
 
Non-commercial advertising (i.e. free events, awareness raising, facts and figures etc)
 
Anything that is not advertising, but still engaging (i.e. exhibition of artwork by local artists)
 
Informative content (i.e. important messages about things that are happening in the area)
 
Other
 

 
 
How much do you agree with the following statements?
Agree Neither agree nor disagree Disagree Not sure
The presence of the Corridor Manchester screen makes the area feel vibrant
The content on the screen enables me to understand what 'Corridor Manchester' is
The content on the screen lets me know what's happening in the area
The content on the screen is useful and informative
The content on the screen is visually attractive
The screen is located in the right position for this area
At night, the light from the screen makes the area feel safer
At the weekends, the screen makes the place feel vibrant in the absence of workers and students
 
 
 
Do you think you would miss the presence of the screen if it was removed from its current location?
 
Yes
 
No
 
Don't know
 
Other
 
 
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