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Surveys
2015
March
C
Consumers' Perception of Private Labels
Consumers' Perception of Private Labels
Consumers' perception of Private Label
0%
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Carissimi amici, mi serve il vostro aiuto per la mia tesi del master!Vorrei sapere da ognuno di voi che scelte fate quando andate a fare la spesa e come mai comprate un prodotto al posto di un altro. Mi interessa soprattutto sapere se qualche volta vi capita di comprare prodotti cosiddetti Private Label o se preferite comprare le grandi marche più conosciute, cosiddette premium brands.Per essere sicura che nessuno sbagli, i private labels sono tutti quei prodotti che non hanno una marca, ma che sono venduti con il nome del supermercato(Esselunga, Carrefour, Uness...) mentre i premium brand sono i brand che tutti conosciamo, come per esempio Barilla, Ferrero, Kelloggs, Lindt...).Grazie per aver partecipato alla miaindagine, mi sarà utilissimo per la mia tesi!
My dearest friends, I need your help for my masters thesis!I would like to know about your shopping choices when you go to the grocery store and why you buy a product instead of another. I am especially interested to know if you buy the so-called private label products or if you prefer to buy the wellknown brands, so-called premium brands.To be sure of no mistakes, the private labels are all those products that do not have a labelandare also sold under the name of the supermarket (Sainsbury, Waitress, Mark and Spencer, Tesco) while premium brands are the brand that we all know, such as Barilla,Procter & Gamble, Lindt, Unilever, Nestle ...).Thank you for attending it, I really appreciate your help!
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How many times have you bought Private Label product?
Never
1 time
Few times
Often
Always
If yes, in which category you likely buy a private label product?
Food and beverage
Personal care
Home care
Do you buy only branded products?
Never
Rarely
Only when the quality is important
Only when there are good promotions
Always
Are you loyal customer to brands?
Never, I prefer to experiment always new brands and products
Rarely, I always buy the least-price product in a category
I am loyal only to quality products and brands
Yes, I always buy the same brands
How would you rate the quality of Private Label products?
0 =really low
1
2
3
4
5 = really high
You see the same product sold by a private label and a premium brand, how is the probability that you'll buy the private label one?
0 = really low
1
2
3
4
5 = really high
Do you think that premium brands and private labels have the same quality?
0 = they have completely different quality
1
2
3
4
5 = they have the same quality
How would you rate the quality of Premium Brand products?
0 = really low
1
2
3
4
5 = really high
Do you consider yourself as a price sensitive customer?
0 = really low
1
2
3
4
5 = really high
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