| The television commercials are more attention-grabbing than the advertisements in newspapers and radio.
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| It is easier to recall a brandname if its advertisement is repeatedly shown to an individual.
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| Repetitive showcasing of an advertisement kills its buzz.
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| The advertisements of popular brands receive more attention from the consumers.
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| The advertisements of a brand undergoing a controversy or having a negative image in the market is not well received by the consumers.
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| The opinion of a reference group influences the perception of an individual towards a brand.
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| A good experience with a brand helps in creating a positive perception of the advertisements of that brand in the future.
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| The buying behaviour of the parents influences the buying behaviour of their children.
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| A shopper with a happy mood tends to buy more than a shopper with a bad mood.
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| An individual prefers to buy the products that are acceptable within his culture.
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