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Where did you purchase this car setreo?
 
Radio/TV
 
General Merchandise
 
Catalog
 
Appliance
 
Discount
 
Car dealer
 
Other
 
 
 
 
How did you find out about this particular model?
 
Newspapers
 
Newspaper supplement
 
Magazines
 
Direct Mail
 
Television
 
Radio
 
Catalog
 
A friend
 
Retailer
 
Store display
 
Other
 
 
 
 
You decided to buy this car stereo:
 
Before coming to the store
 
In the store
 
 
 
You decided to buy this model because of:
 
Sound quality
 
Ease of operation
 
Ease of installation
 
[COMPANY] Brand
 
Styling/Appearance
 
Recommendations of friends
 
Recommendations of dealer
 
Previous experience with [COMPANY]
 
Price vs. value
 
Other
 
 
 
 
Which of the following features do you like most?
 
Feature 1
 
Feature 2
 
Feature 3
 
Feature 4
 
Feature 5
 
Feature 6
 
Other
 

 
 
 
The new car stereo was installed by:
 
Selling dealer
 
Another dealer
 
Myself
 
Friend
 
Installer
 
Other
 
 
 
 
You purchased this model:
 
As first set
 
As replacement set
 
As additional set
 
 
 
If this purchase was not your first set, the previous car stereo was used for:
 
Less than 2 years
 
Less than 3 years
 
Less than 4 years
 
Less than 5 years
 
Over 6 years
 
 
 
Who is the manufacturer of the car in which the new [BRAND] stereo was installed?


 
Ford product
 
General Motors product
 
Chrysler product
 
American Motors product
 
European product
 
Japanese product
 
Other
 
 
 
 
The system which you will use with the new car stereo is:
 
Integrated Receiver (tuner/deck/amplifier)
 
Tuner
 
Deck
 
Amplifier
 
Equalizer
 
Speakers (front)
 
Speakers (rear)
 
Other
 

 
 
 
The total dollar value of your present car stereo:
 
under $300
 
$300 - $499
 
$500 - $699
 
$700 - $899
 
$900 - $1,099
 
$1,100 - $1,299
 
$1,300 - $1,499
 
$1,500+
 
 
 
The system which you plan to buy:
 
Integrated Receiver (tuner/deck/amplifier)
 
Tuner
 
Deck
 
Amplifier
 
Equalizer
 
Speakers (front)
 
Speakers (rear)
 
Other
 

 
 
 
Before you purchased this car stereo, you compared it with:
 
Brand 1
 
Brand 2
 
Brand 3
 
Brand 4
 
Brand 5
 
Brand 6
 
Other
 

 
 
 
The CD's which you use are:
 
Pre-recorded CD's
 
CD's I recorded at home
 
Other
 
 
 
 
My family income is:

 
under $25,000
 
$25,000 - $39,999
 
$40,000 - $59,999
 
$60,000 - $79,999
 
$80,000 - $99,999
 
$100,000 and over
 
 
 
Marital Status
 
Married
 
Single
 
Other
 
 
 
Sex
 
Male
 
Female
 
 
 
Any additional comments about this car stereo?
   
 
 
 
Name:
   
 
 
Address:
   
 
 
City, State and Zip
   
 
 
 
This survey is about gasoline purchasing and gasoline prices.
 
 
 
In general, do you feel that gasoline prices are:
 
much too high
 
somewhat high
 
about right
 
 
 
If you believe gasoline prices are too high in your area, what are some reasons for high prices?
 
Greedy oil companies
 
Too many taxes on gasoline
 
Oil producing companies set high prices
 
Laws of supply and demand
 
Americans use too much gasoline
 
Prices always go up in the summer
 
Other
 
 
 
 
Thinking about the last several years, how often do you buy premium grade gasoline?
 
Always
 
Frequently
 
Sometimes
 
Seldom
 
Never
 
 
 
What is the most important reason for purchasing premium grade gasoline?
 
Like the extra power
 
Use to clean my engine
 
Engine requires premium grade
 
Towing/pulling
 
It's just better for my car
 
My car is older and runs better on premium
 
Other
 
 
 
 
When you need to purchase gasoline, do you most often purchase it:
 
On your way to work
 
On your way home from work
 
On your way to go shopping
 
On your way home from shopping
 
While you are out doing errands
 
When making a special trip to the gas station
 
Other
 
 
 
 
Think about the gasoline station you go to most often. Is it closer to
 
your home
 
your place of work
 
your favorite shopping area
 
 
 
About how many minutes does it take to get to the gas station you go to most often?
 
under 5 minutes
 
5-10 minutes
 
10-15 minutes
 
15-20 minutes
 
more than 20 minutes
 
 
 
Again think about the gas station you go to most often. What are some reasons this gas station is your favorite? (Check all that apply)
 
Convenient location
 
Convenient hours of operation
 
Close to work
 
Close to home
 
Close to favorite shopping area
 
Lowest prices
 
Fast payment
 
Fast in and out
 
Happy with brands
 
Never had trouble with their gas
 
Have credit card for that brand of gas
 
Like the food mart
 
Triendly service
 
Force of habit
 
Other
 

 
 
 
In an average month, about how much does your total household spend on gasoline?
 
less than $25
 
$25 - $50
 
$50 - $75
 
$75 - $100
 
over $100
 
 
 
Do you have a gasoline card?
 
Yes
 
No
 
 
 
What percent of the total amount you spend on gasoline is purchased using the following?
Gasoline cards
VISA/Mastercard
Other credit card
Cash
Check
Other payment
0
 
 
 
What are the three best features you would expect to get with a gasoline card?
 
Generous grace period
 
Bonus gas to reward frequent purchases
 
Low interest rate
 
Use for several different gasoline companies
 
Easy to get one
 
End of year rebate
 
Free car washes
 
Other
 

 
 
 
Which of the following age groups do you fall into?
 
18-24
 
25-34
 
35-44
 
45-49
 
50-54
 
55-64
 
65 or older
 
 
 
What is your marital status?
 
single
 
married
 
separated
 
divorced
 
widowed
 
 
 
How many of your children do you have living at home?
 
one
 
two
 
three
 
four
 
five
 
six or more
 
 
 
How many of these children have a driver's license?
 
one
 
two
 
three
 
four
 
five
 
 
 
Just approximately, which income category best describes your total annual household income?
 
under $25,000
 
$25,000 - $34,999
 
$35,000 - $49,999
 
$50,000 - $74,999
 
$75,000 - $99,999
 
$100,000 - $119,999
 
over $120,000
 
 
 
Gender
 
Male
 
Female
 
 
 
Thank you for participating in this survey.
 
Please contact [email protected] if you have any questions regarding this survey.
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