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Surveys
2010
December
C
Consumer Behaviour of Online Shoppers in Singapore
Consumer Behaviour of Online Shoppers in Singapore
0%
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How often do you use the Internet?
Never
Once a week
More than once a week
Once a month
Everyday
How long do you spend when using the Internet?
Less than 1 hour
1 - Less than 3 hours
3 - Less than 5 hours
More than 6 hours
Have you visited any online shopping websites (web stores) before?
Yes
No
Have you purchased from online shopping sites (web stores) before?
Yes
No (Please proceed to Qn 7)
On average, how much do you usually spend on your online purchases per month?
S$50 or less
S$51 - S$100
S$101 - S$200
S$ 201 - S$300
More than S$300
Please rate the importance of the following factors which motivate you to shop online.
Not Important
Somewhat Important
Neutral
Important
Very Important
Ease of ordering
Quality of product information
Cost savings
Attractive website
Convenience/Time saving
Privacy policy of web store
Ease of navigation
Ease of product search and ability to make comparison
Presentation of product (eg. model, photography effect, trueness of the colour)
Personalized services (eg. being notified of new products, being alerted to special deals or sales)
What are the factors that deter you from making online purchase? (You may select more than one)
Risk of stolen personal information (eg. credit card)
Risk of transacting with fake vendor
Risk of undelievered item after transaction
Inability to touch, feel and try the product
Insufficient information on the attributes of product to judge the quality
Difficulty to exchange defective product/return purchases made online
Time consuming to search for product information and make comparison
Please rate the following factors.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I enjoy my time walking and shopping in malls.
I enjoy my shopping experience in malls (able to touch, feel and try the items).
I enjoy face-to-face interaction with sales personnel.
I often combine shopping with lunch or dinner at the same place.
I enjoy shopping with my friends and family.
I tend to avoid places with crowds.
I always compare prices before making purchase decision.
I shop more when there are promotional offers (eg. sales)
I will gather a great deal of information about the product before making a purchase.
Shopping takes up a lot of time.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I shop only to buy my necessities and will leave the malls after my purchase.
Shopping for gifts, apparels and household items can be a real burden on my time.
I like to complete my shopping tasks quickly.
I do not like to be restricted by time when shopping (i.e. able to shop at any time of the day).
Proximity of malls to my home is an important factor for mall shopping.
Queuing up to make shopping purchases is a hassle.
I enjoy having products delivered right to my home.
I often make purchases which I do not intend to buy.
I do not think too much before making purchases.
I often make quick purchases when there is discount/sale.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I enjoy trying out new things.
I prefer making purchases where product exchange (i.e. guarantee period) is allowed.
I prefer making purchases where after sale service is offered.
I enjoy taking chances in purchasing unfamiliar brands to add on the variety of my purchases.
I would never make purchases when I have uncertainties about the product or retailer.
I can do a lot of activities online.
I like to explore new websites on the Internet.
The Internet has become my recreational activity.
I am hesitant of using credit card/i-banking when there is uncertainty about the retailer.
I prefer making cash payment when purchasing.
I only use credit card when purchasing luxury goods (eg. jewellery, car, house etc.)
I am always the first to try new products when they are launched in the market.
Trend is the most important factor I consider when I shop for products.
I like to keep up with the newest fashion and trend.
Gender
Male
Female
Age Group
≤ 16
17 - 20
21 - 25
26 - 30
31 - 39
≥ 40
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