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Why do you Prefer this particular store?
 
convenient location
 
discounts/low price
 
range/variety of products
 
others
 
 
 
what particular electronic product are you interested in?
 
mobiles
 
laptops/desktops
 
household appliances
 
camera
 
Other
 
 
 
 
which brand do you prefer buying
   
 
 
 
why do you prefer the particular brand
 
quality
 
price
 
service
 
brand image
 
Other
 
 
 
 
when is the last time you brought that particular electronic item/frequency of purchase
 
1 year
 
1-3 years
 
3-5 years
 
5 and above
 
 
 
How often do you conduct surveys?
 
Weekly
 
Monthly
 
Quarterly
 
Annually
 
 
 
The reason/need for buying a particular product?
   
 
 
 
Do you research before buying the product?(price,description)
 
yes
 
no
 
 
 
when is the last time you brought that particular electronic item/frequency of purchase
 
1 year
 
1-3 years
 
3-5 years
 
5 and above
 
 
 
when is the last time you brought that particular electronic item/frequency of purchase
 
1 year
 
1-3 years
 
3-5 years
 
5 and above
 
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