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  1. Surveys
  2. 2016
  3. October
  4. C
  5. Consumer behavior towards Organic Food
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Hello:
You are invited to participate in our survey [Project Description Here]. In this survey, approximately [Approximate Respondents] people will be asked to complete a survey that asks questions about [General Survey Process]. It will take approximately [Approximate Time] minutes to complete the questionnaire.

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Have you heard of the term Organic Food? 
 
Yes
 
No
 
 
 
How often do you purchase organic food?
 
At least once/week
 
At least once/month
 
Once half a year
 
Seldom
 
Never (Please jump to Part 2)
 
 
 
In the past year, how much do you and your family spend on organic food monthly?
 
Rs. 500 or below
 
Rs. 500 - Rs.1000
 
Rs. 1000 - Rs.2000
 
Rs. 2000 - Rs.3000
 
Rs. 3000 or above
 
 
 
Which type of organic food do you and your family buy most often?
 
Organic vegetables (e.g. Cucumber, tomatoes etc.)
 
Organic fruits (e.g. apples, oranges)
 
Organic meat (e.g. chicken)
 
Processed organic food (e.g. coffee, biscuits)
 
Organic raw materials (e.g. sugar, flour)
 
 
 
How often do you conduct surveys?
 
Weekly
 
Monthly
 
Quarterly
 
Annually
 
 
 
Where is the shopping place that you go most often when you buy organic food?
 
Markets
 
Supermarkets
 
Convenient stores
 
Health food shops
 
Stores

 
 
 
How often do you pay attention to information on food labels on food products if you need to purchase organic food?
 
Always
 
Usually
 
Often
 
Seldom
 
Never
 
 
 
When compared with the price of general food, what is the maximum level you are willing to spend on organic food?
 
When organic food is cheaper than general food
 
When organic food and general food are priced the same
 
When organic food is priced 25% higher than general food
 
When organic food is priced half way higher than general food
 
When organic food is priced double than general food
 
 
Please indicate your agreeableness on a five-point scale with 1 representing strongly disagree and 5 representing strongly agree.
Strongly Disagree Disagree Neutral Agree Strongly Agree
* 1. I prefer buying organics.
* 2. Organic products are safer, reliable and of better quality.
* 3. Organic products are healthier.
* 4. Organic products taste better.
* 5. Organic products are very expensive.
* 6. The packaging of organic products looks less pleasing to the eye.
* 7. Organics are supreme products consumed only by rich people.
* 8. Not many organic products are available in the market.
* 9. It is difficult to identify real organic products.
* 10. I trust organic products and producers.
*