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2013
April
C
Consumer behavior in Private Label
Consumer behavior in Private Label
0%
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Hello:
My name I am a student of ESSEC Business School. Currently I’m working on my graduating thesis about consumers’ orientations towards the private labels. It would be grateful if you could help me to fill in this questionnaire.
All the data will remain anonymous and will be used only for this marketing research. It will take approximately 5 minutes to complete the questionnaire.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
I Agree
Q1: How often do you buy private label products?
5-7 times in a week
1-3 times in a week
2-3 times in a month
Once in a month
Less than once in a month
Never
Q2: When did you start to buy private label?
More than 10 years ago
5-10 years ago
1-3 years ago
Last year
Last 6 months
Never
Q3: Why do you buy private label products?
Stongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Cheap
High performance-price ratio
High Quality
Good-looking packaging
Good brand image (Auchan, Carrefour, etc.)
Position of the product on the shelf
Q4: Which type of private label products do you buy?
Snack
Frozen Food
Groceries
Drinks
Beauty & Personal Care
Clothing & Accessories
Electronics
Garden & Pets
Furniture & Household
Entertainment and Books
Outdoor & Travel
Other
Q5: In which cases will you buy more private label products?
Stongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Cheaper price
More income
Better packaging
Better quality
Know more about the retailer (Leaderprice, Auchan, Carrerfour, etc.)
More information in the media (advertisement, brochure, etc.)
Personal Information
1.Your sex:
Female
Male
2. Your age:
0-25
26-35
36-50
50-64
More than 65
3. You are currently:
Student
Working fulltime
Working part time
Retired
Working at home
Unemployed
4. Number of people in your household:
Only me
2
3
4 and more
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