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Surveys
2016
April
C
Consumer Behavior for Online PC Buyers
Consumer Behavior for Online PC Buyers
0%
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Hello:
You are invited to participate in our survey Consumer Behavior for Online PC Buyers. It will take approximately 5-7 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
I Agree
*
Why did you buy a PC?
Old PC was giving trouble
Upgrade to a new technology
This is my first PC
Others
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How did you go about which PC to buy?
TV Campaign (Brand Ambassador)
Recommended by Friends
Newspaper Ads
Other
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Which method do you prefer for your research?
Online
In store
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Rank the following based on reliable source information according to you:
Official sites of the company
-- Select --
1
2
3
4
5
Ecommerce sites (Amazon, Flipkart etc.)
-- Select --
1
2
3
4
5
Social Media Sites (Facebook, Twitter etc.)
-- Select --
1
2
3
4
5
Blog/Video Blogs (gsmarena, youtube channel etc.)
-- Select --
1
2
3
4
5
Magazines/Newspapers
-- Select --
1
2
3
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5
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Which is your most preferred channel of buying?
Online-Ecomm websites
Online-Official site
In store-Exclusive stores
Multi Brand stores
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2. (If online)What are the reasons for your preference? Rank in order of priority
a. Prices are good
-- Select --
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2
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5
6
b. Good returns policy
-- Select --
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c. More choices online
-- Select --
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d. Door Delivery
-- Select --
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e. Online customer service
-- Select --
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6
f. Personalized offers/coupons
-- Select --
1
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6
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3. (If Online)How many days do you spend on your research before buying a PC?
<2 days
2-7 days
More than a week
More than 2 weeks
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4. (If Online)What influences you to buy the PC online? (Rank accordingly)
Rich product content (complete details of the products, product videos)
-- Select --
1
2
3
4
5
6
Strong reviews and Ratings
-- Select --
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5
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Top sellers ranking and the product sold by them
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% of discount on MRP
-- Select --
1
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Exchange offers
-- Select --
1
2
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EMI options
-- Select --
1
2
3
4
5
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5. (If Online)Preferred mode of payment
Credit/Debit Card
Net Banking
COD
EMI
Other
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