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Surveys
2011
November
C
Consumer awareness towards healthy snacks
Consumer awareness towards healthy snacks
0%
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Have you heard of Crax corn rings?
Yes
No
When was the last time you ate Crax?
Less than 6 months ago
6 months - 1 yr
1 yr - 5 yr
During my childhood
Other
Crax is a snack for :
Kids
Teenagers
Adults
Family
All
What do you see Crax as :
Fun - childhood memory of putting a corn ring on each finger
Tasty snack
Healthy snack option considering it is made of corn (baked not fried)
Other
Can ready to eat snacks (Aliva, Smart Chips etc.) be healthy?
Yes
No
Portrayed as healthy but I don't think so
Does the positioning of chips, biscuits, wafers as a "healthy snack option" make you buy the product?
Yes
No
Other
Will you eat a "healthy" wafer or a biscuit if it is not as tasty as a fried one?
Yes, I care about the calories
No
Other
Does a snack advertisement (eg. Hippo) saying - BAKED NOT FRIED make you buy the product?
Yes
No
Yes , but if it does not taste good I will never buy it again
Other
Why do you buy a particular snack like chips, biscuit, munchies etc ?
Rank the factors from 1 - Most important to 5 - Least important
1 - Most important
2
3
4
5 - Least important
Price
Taste
Health quotient
Cool quotient
Brand
Age ?
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