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Which age group is closest to your age?
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| * Are you a regular consumer/purchaser of Dietary Supplements? |
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| * What are some of your concerns with Dietary Supplements? |
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| * How interested would you be in learning more about dietary supplements and their benefits? |
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| * Which would be the most convenient way for you to learn more about dietary supplements? |
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| * Which would be the most effective way to get in-store education? |
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| * Would you see value in an electronic kiosk (ex: iPad) that dispensed information using animated videos, text & images regarding a dietary supplement you were unfamiliar with? |
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| * Where would it be most convenient for you to obtain the educational material from? |
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* What kinds of features on the website would help you easily learn more about dietary supplements?
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| * Do you utilize Dietary supplements to support specific clinical conditions? (For example: Joint Support, Sugar Control etc) |
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| * For which clinical conditions have you used dietary supplements? |
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| * Which of the following do you purchase most often? |
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| * Have you tried any herbal products? |
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| * What are some of your concerns with herbal products? |
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| From 1 to 5 rank the following options in order of who you purchase dietary supplements for. (If you do not purchase the supplements for one or more of the following, simply leave those options blank). |
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| Parents/ In-Laws |
| | | Your self |
| | | Children |
| | | Spouse |
| | | Siblings/cousins/friends |
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| Please rank (1-4) the following in order of actions taken before trying a new brand of supplements (leave blank the option for an action you do not take): |
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| Visit the store |
| | | Research product on the internet |
| | | Ask family & friends |
| | | Talk to the store clerk |
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| * Before trying a new dietary supplement, what level of information/knowledge would you need before making a purchase? |
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| * Before trying a new brand of dietary supplements, which source of information do you rely on the most to educate your self? |
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| * Which would be the most effective way of getting the in-store education? |
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| * Would you see value in an electronic kiosk (ex: iPad) that presented information using animated videos, text & images regarding a dietary supplement you were unfamiliar with? |
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| * Where on the internet do you typically go to find the information? |
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* Rank the following (1-5) in order of things you would like to see on the company's website before making a purchase:
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| Clinical Data |
| | | Testimonials |
| | | GMP/ISO Certificates |
| | | General products use and benefit claims with 3rd party references |
| | | Explanation of traditional use in various cultures |
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| * Where do you generally purchase dietary supplements from? |
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| * Where would you be most comfortable purchasing a new brand of dietary supplement from? |
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* In your opinion, which is the best location for a dietary supplements shop?
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* How far are you willing to travel to get to a dietary supplement shop?
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| * Which of the following would most likely convince you into visiting a new dietary supplement shop in town? |
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* On what occasion would you convince a friend to accompany you on a trip to the dietary supplement store?
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* Who are you most likely to be accompanied by while visiting a dietary supplement shop?
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| * What is your marital status? |
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| * What is your current occupation status? |
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| * How many children do you have in your household? |
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| * Which of the following best describes the area you currently reside in? |
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