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Dear Sir/Madam:
You are invited to participate in this voluntary 15 minute survey which seeks to obtain the views of customers of Jamaican commercial banks. This survey is a partial fulfillment of the requirement of my MSc. in International Management Programme at the University of Liverpool.
There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. If you have questions at any time about the survey or the procedures, you may contact me by email.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| * Which commercial bank(s) do you bank with? (Select all that apply) |
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| * Which bank is your 'bank of choice'? |
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| How would you rate the following to your commercial bank of choice?
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| * How confident are you in the commercial banking industry? |
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| * Are you satisfied with the products and services offered by your bank? |
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| * Provide comment / reason based on your satisfaction / dissatisfaction with product and service offering by your bank | | |
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| * Are the products and services offered by your bank tailored / packaged to suit your needs? |
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| * How would you rate the value of the products and services offered? |
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| * Are you aware of strategic objectives set by the bank? |
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| * How effective are your bank's strategies? |
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| * Select your preferred style of banking |
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| * How would you rate the level of competitiveness displayed by your bank? |
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| * Rate your loyalty in maintaining a relationship with a commercial bank |
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| * Please indicate your age group |
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| Please indicate your martial status |
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| Please select gross annual income range applicable to you |
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| * Please select industry of employment |
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