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Do you primarily do your own grocery shopping?
 
Yes
 
No
 
 
 
How often do you typically go grocery shopping?
 
Once a month
 
Twice a month
 
Three times a month
 
Four or more times a month
 
 
 
Where do you typically conduct your grocery shopping? Choose all that apply.
 
Wal-Mart
 
Mega
 
Aldi's
 
Gordy's
 
Festival
 
Ron Castle Foods
 
Target
 
Sam's Club
 
Other
 

 
 
 
How many minutes does it take you to travel to the grocery store you shop at most often?
 
5 minutes or less
 
5-10 minutes
 
11-15 minutes
 
16 or more minutes
 
 
 
How much do you typically spend during each trip to the grocery store?
 
$40 or less
 
$41-$60
 
$61-$80
 
$81-$100
 
More than $100
 
 
 
Do you use store coupons?
 
Yes
 
No
 
If yes, Where
 
 
 
Please select the one that best represents the importance of each of the following to your grocery shopping expectations
Not important somewhat important important very important N/A
1. Quality of Food. . .
2. Availability of food (variety, brand choices)
3. Prices of items offered . . .
4. Customer service . . .
5. Cleanliness of store . . .
6. Convenient business hours . . .
7. Travel time to the grocery store . .
8. Supporting local business . . .
 
 
 
Is there anything that another grocery store could do that would influence you to switch?
   
 
 
 
Where do you live?
 
On-campus
 
Off-campus
 
 
 
Are you male or female?
 
Male
 
Female
 
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