| |
| * Please indicate your region: |
| |
|
|
|
|
| |
| * 1. Do you think the frequency of communication from head office marketing is sufficient (memos, conference calls, minutes, regional marketing meetings, presence at Spring and Fall Regionals etc.)? |
| |
|
|
|
|
|
|
|
|
| |
| * 2.Are the monthly Operations / Marketing conference calls effective at providing updates on the brand, programs, procedures and activities? |
| |
|
|
|
|
|
|
|
|
| |
| * 3.Are you providing feedback to your Guiding Coalition Member so it can be discussed at national Guiding Coalition meetings? |
| |
|
|
|
|
| |
| * 4.What was the feedback from guests when the new sizes (i.e. 3.5 oz Like It) were introduced? |
| |
|
|
|
|
| |
| * 5.Are you still receiving the same type of feedback from your guests on the size changes? |
| |
|
|
|
|
| |
| * 6.Do the new Digital Menuboards better assist guests with the order process? |
| |
|
|
|
|
| |
| * 7.Does the ‘wayfinding kit’ (ghea decal, wall decal, stanchion wrap etc.) help direct guests to the order area? |
| |
|
|
|
|
| |
| * 8.Please tell us approximately how many digital coupons your restaurant received from the flyerland.ca campaign (total number collected over course of program, to date): |
| |
|
|
|
|
| |
| * 9.Please tell us approximately how many direct mail coupons your restaurant received from the Summer Berry direct mail campaign (total number collected over course of program, to date): |
| |
|
|
|
|
| |
| * 10.Do you have any suggestions on how we could increase the effectiveness of the street team program in your community? Please list below. | | |
|
|
|
|
| |
| * 11.In your opinion, did the $1.99 Limited Time Offer blunt competitive activity and other offers in your marketplace? Did it help overcome barriers to purchase with price-sensitive guests? |
| |
|
|
|
|
| |
| * 12.How did you use your Regional Marketing Budget this year? Please check all that apply. |
| |
|
|
|
|
|
| |
| * 13.Do you have interest in a charity day / charitable tie for Cold Stone? |
| |
|
|
|
|
| |
| * If yes, please list preferred charity: | | |
|
|
|
|
| |
| * 14.Are there other tactics that would assist in driving sales and increasing brand awareness for Cold Stone? Please list below. | | |
|
|
|
|
| |
| * 15.What flavours or products are being requested by your guests? Please list below. | | |
|
|
|
|
| |
| * 16. Did the ‘Spring Training’ Operations Training Program aid in the preparation of your team members for peak season? |
| |
|
|
|
|
|
|
|
|
| |
| * 17. Is there anything specific to Operations and execution that you would like to see incorporated into the initial training program at the National Training Center or on an ongoing basis thru your District Manager or Operations Specialist? |
| |
|
|
|
|
|
|
|
|
| |
| * 18. Are you using Clearview inventory to manage Cold Stone Food / Paper costs? |
| |
|
|
|
|
| |
| * 19. Are you separating your Cold Stone Creamery Food/Paper/Labour from your Tim Hortons Food/Paper/Labour in AF Reporting? |
| |
|
|
|
|
| |
| * 20. Are operational challenges are being effectively resolved? |
| |
|
|
|
|
|
|
|
|
| |
| * 21. Are you are receiving the appropriate level of support in the field from your District Manager and Cold Stone Operations Specialist? |
| |
|
|
|
|
|
|
|
|
| |
| * 22. Are you getting the appropriate amount of support from the Cold Stone Team? |
| |
|
|
|
|
| |
| If no, how could we better support you? | | |
|
|
|
|
Loading...
