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| Please note that if you have any food or drink allergies or dietary restrictions you should not participate in this study. |
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| * Which of the following age groups do you fit? |
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| * Of the following Ice Cream locations, which place do you purchase ice cream from most often? |
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Cold Stone Creamery Dessert CONCEPT Questionnaire
Based on the description you have just read about this Cold Stone Creamery product, please answer the following questions. |
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| * Based on the description, what is your overall opinion of the ice cream dessert? |
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| * What in particular do you like about the description of this ice cream dessert? | | |
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| * What in particular do you dislike about the description of this ice cream dessert? | | |
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| * Compared to what you purchase most often for ice cream, how does this ice cream dessert compare based on the description? Is it… |
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| * Compared to what you purchase most often for ice cream, how would you rate the ice cream dessert for being new and different based on the description? |
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| * Based on the description, how likely would you be to buy the ice cream dessert if it were available? Would you… |
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| * Based on the description, how likely would you be to buy this ice cream dessert at a price of $3.99 if it was available? Would you… |
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| * How would you rate this ice cream dessert for value for money at $3.99? |
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| * Based on the description, would you go to Cold Stone Creamery more often if this ice cream dessert was available? |
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| * Based on the description, if you were to buy this ice cream dessert, which phrase below best describes how often you would purchase them? |
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Brownie Dessert Questionnaire
Please LOOK at the Brownie ice cream dessert in front of you and answer the following questions. Please indicate your answer by selecting ONE number for each question. |
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| * How much do you like or dislike the overall appearance of this ice cream dessert? |
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| * The size of this dessert is… |
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| * How much do you like or dislike the pecans on this ice cream dessert? |
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| * How much do you like or dislike the caramel drizzle on this ice cream dessert? |
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| * How much do you like or dislike the fudge drizzle on this ice cream dessert? |
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| * How much do you like or dislike the whipped topping on this ice cream dessert? |
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| * How much do you like or dislike the brownie in this ice cream dessert? |
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| * How much do you like or dislike the French Vanilla ice cream in this ice cream dessert? |
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| * How much do you like or dislike the overall aroma of this ice cream dessert? |
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| Now please eat as little or as much of this ice cream dessert as you need to form an opinion and answer the following questions. |
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| * Now that you’ve tried it, what is your overall opinion of this ice cream dessert? |
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| * What in particular do you like about this ice cream dessert? | | |
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| * What in particular do you dislike about this ice cream dessert? | | |
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| * How much do you like or dislike the overall flavour of this ice cream dessert? |
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| * How much do you like or dislike the French Vanilla ice cream in this ice cream dessert? |
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| * The amount of the French Vanilla ice cream in this dessert is… |
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| * The flavour of the caramel in this dessert is… |
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| * The amount of the caramel in this dessert is… |
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| * The flavour of the fudge in this dessert is… |
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| * The amount of the fudge in this dessert is… |
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| * The amount of pecans in this dessert is… |
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| * How much do you like or dislike the whipped topping in this ice cream dessert? |
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| * The amount of whipped topping in this dessert is… |
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| * How much do you like or dislike the texture of the Brownie? |
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| * The moistness of the Brownie is… |
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| * The temperature of the Brownie is… |
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| * How much do you like or dislike the quality of the Brownie? |
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| * The overall sweetness of this ice cream dessert is… |
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| * On a scale of 1-5, 1 being the lowest and 5 being the highest, please rate the quality of the ice cream dessert. |
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| * Compared to the description you read before you tried it, how does this ice cream dessert compare? Is it… |
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| * Compared to what you purchase most often for ice cream, how does this ice cream dessert compare now that you’ve tried it? Is it… |
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| * Compared to what you purchase most often for ice cream, how would you rate this ice cream dessert for being new and different now that you’ve tried it? |
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| * Now that you’ve tried it, how likely would you be to buy this ice cream dessert if it was available? Would you… |
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| * Now that you’ve tried it, how likely would you be to buy this ice cream dessert at a price of $3.99? Would you… |
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| * Now that you’ve tried it, how would you rate this ice cream dessert for value for money at $3.99? |
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| * Would you go to Cold Stone Creamery more often if this ice cream dessert was available? |
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| * Now that you’ve tried it, if you were to buy this ice cream dessert, which phrase below best describes how often you would purchase it? |
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| * On a scale of 1-5, 1 being very difficult and 5 being very easy, how easy/difficult is this ice cream dessert to eat? |
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| * What cutlery did you use to taste this ice cream dessert? |
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| * At what time of day would you purchase this ice cream dessert from Cold Stone Creamery? |
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Caramel Apple Fritter Dessert PRODUCT Questionnaire
Please LOOK at the Caramel Apple Fritter ice cream dessert in front of you and answer the following questions. Please indicate your answer by selecting ONE number for each question. |
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| * How much do you like or dislike the overall appearance of this ice cream dessert? |
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| * The size of this dessert is… |
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| * How much do you like or dislike the almonds on this ice cream dessert? |
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| * How much do you like or dislike the caramel drizzle on this ice cream dessert? |
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| * How much do you like or dislike the whipped topping on this ice cream dessert? |
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| * How much do you like or dislike the Caramel Apple Fritter in this ice cream dessert? |
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| * How much do you like or dislike the French Vanilla ice cream in this ice cream dessert? |
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| * How much do you like or dislike the overall aroma of this ice cream dessert? |
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| Now please eat as little or as much of this ice cream dessert as you need to form an opinion and answer the following questions. Please note that there are 2 ice cream desserts that we would like you to taste and answer questions about. |
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| * Now that you’ve tried it, what is your overall opinion of this ice cream dessert? |
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| * What in particular do you like about this ice cream dessert? | | |
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| * What in particular do you dislike about this ice cream dessert? | | |
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| * How much do you like or dislike the overall flavour of this ice cream dessert? |
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| * How much do you like or dislike the French Vanilla ice cream in this ice cream dessert? |
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| * The flavour of the French Vanilla ice cream in this dessert is… |
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| * The amount of the French Vanilla ice cream in this dessert is… |
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| * The flavour of the caramel in this dessert is… |
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| * The amount of the caramel in this dessert is… |
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| * How much do you like or dislike the almonds in this ice cream dessert? |
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| * The amount of almonds in this dessert is… |
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| * How much do you like or dislike the whipped topping in this ice cream dessert? |
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| * The amount of whipped topping in this dessert is… |
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| * How much do you like or dislike the texture of the Caramel Apple Fritter? |
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| * The moistness of the Caramel Apple Fritter is… |
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| * The temperature of the Caramel Apple Fritter is… |
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| * How much do you like or dislike the format (cut into 2 pieces) of the Caramel Apple Fritter? |
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| * The overall sweetness of this ice cream dessert is… |
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| * On a scale of 1-5, 1 being the lowest and 5 being the highest, please rate the overall quality of this ice cream dessert: |
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| * Compared to the description you read before you tried it, how does this ice cream dessert compare? Is it… |
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| * Compared to what you purchase most often for ice cream, how does this ice cream dessert compare now that you’ve tried it? Is it… |
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| * Compared to what you purchase most often for ice cream, how would you rate this ice cream dessert for being new and different now that you’ve tried it? |
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| * Now that you’ve tried it, how likely would you be to buy this ice cream dessert if it was available? Would you… |
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| * Now that you’ve tried it, how likely would you be to buy this ice cream dessert at a price of $3.99? Would you… |
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| * Now that you’ve tried it, how would you rate this ice cream dessert for value for money at $3.99? |
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| * Would you go to Cold Stone Creamery more often if this ice cream dessert was available? |
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| * Now that you’ve tried it, if you were to buy this ice cream dessert, which phrase below best describes how often you would purchase it? |
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| * On a scale of 1-5, 1 being very difficult and 5 being very easy, how easy/difficult is this ice cream dessert to eat? |
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| * What cutlery did you use to taste this ice cream dessert? |
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| * At what time of day would you purchase this ice cream dessert from Cold Stone Creamery? |
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| * Which of the dessert varieties that you tasted did you prefer? |
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| * Which of the following names do you feel best fits with the product idea that we have shown you? |
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| * Which of the following names do you feel best fits with the Brownie dessert that you tasted? |
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| * Which of the following names do you feel best fits with the Caramel Apple Fritter dessert that you tasted? |
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| * Thank you for answering our questions. Please let us know if you have any additional comments about this product. | | |
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