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Surveys
2012
April
C
CO-OP's Survey THINK 12
CO-OP's Survey THINK 12
0%
Exit Survey »
What is your top source of new members (Select all that apply)?
Sponsor or Select Employer Group
Community
Referral from existing members
Other
Where do you advertise your credit union? (select all that apply)
Online/email
Print
Radio
TV
Outdoor
Direct mail
Other
How do most new members join your credit union?
Online
Over the phone
By mail
In a branch
Do you personally feel that credit unions, in general, are relevant to Gen X and Gen Y consumers?
Yes
Other
In your opinion, what is the number one challenge to getting more consumers to join credit unions?
A general lack of understanding or knowledge about credit unions
Consumer apathy about making a change
The perception that credit unions are exclusive to a certain group of people
The perception that credit unions are inconvenient
The perception that credit unions are not as safe as banks
The perception that there are no differences between credit unions and banks
As a whole industry, how creative are credit unions?
5 – Very creative (i.e. Apple, Fast Company)
4
3 – Average (i.e. HP, Newsweek)
2
1 – Not creative (i.e. Kodak, newspapers)
Have credit unions been able to cultivate cult-brand status among their members?
Yes, we have a raving fan base of members.
I think I’ve heard of a credit union like that.
Not really – most of my members can’t even get our name straight.
No – members and consumers are a fickle lot.
Do credit unions need to reinvent themselves?
Yes. We are not relevant to the younger generation.
Maybe. But I’m not sure where to begin.
No. Financial stability and great member service never goes out of style.
Where do you think the credit union industry will be in 10 years?
Back at THINK, celebrating another successful year, stronger than ever.
Consolidated in numbers, but still a going concern.
Lumped in with all of the other financial institutions under a super regulator.
I’m not sure…I’m worried.
Who cares, I’ll be retired.
Please let us know your Name and Credit Union? (Optional)
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