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Name
   
Company
   
 
 

Are you currently a Clifton Steel customer?
Yes No
 
 
 
Why? What's been the obstacle to your buying from Clifton?
   
 
 

What department or function area are you in?
 
Engineering
 
Sales
 
Marketing
 
Purchasing
 
R&D
 
Management
 
Other
 
 
 

What Industry are you in?
 
Power
 
Military
 
Industrial
 
Other
 
 
 

Which steel products do your currently purchase?
 
Coal Chutes
 
Bunker Liners
 
Hoppers
 
Impact Plates
 
Deflector Plates
 
Dozer Blades
 
Grizzly Grates
 
Coal Crusher Parts
 
Rail Car Dumpers
 
Screen Plates
 
Ash Handling Equipment
 
Other
 

 
 
 
What do you see as your areas of opportunity and growth over the next few years? How can Clifton help?
   
 
 

What size Company are you?
 
Small (under $20 mil)
 
Medium ($20 - $200 mil)
 
Large (ovwe $200 mil)
 
Government
 
 
 
Tell me about your relationship with Clifton Steel?
   
 
 

How would you rate your relationship with Clifton?
 
Excellent
 
Very Good
 
Good
 
Fair
 
Poor
 
 

Not at all Likely Neutral Extremely Likely
How likely are you to refer Clifton?
 
 
 
How did you come to work with Clifton Steele?
   
 
 

How long have you been working with Clifton Steel?
 
Less than a year
 
1 to 5 years
 
5 to 10 years
 
10 to 15 years
 
More than 15 years
 
 
 
What do you love about Clifton Steel?
   
 
 
 
What frustrates you about Clifton Steel?
   
 
 

Were you involved in the decision to use Clifton Steel?
Yes No
 
 

How did you decide to use Clifton?
 
My predecesor chose
 
They were the only ones who had the product
 
Recommendation from inside company
 
Recommendation from outside company
 
Sales Rec convinced me
 
They gave me a good solution
 
Had the best price
 
 
 
Tell me more about how you chose Clifton.
   
 
 
 
What's important to you when you're buying steel products?
   
 
 

We came up with a list of a few things that we thought might be important to you.
I'll read through each one and you tell me how important this is to you on a scale of 1 to 4.

1 is not at all important and 4 is extremely important.



Then, we'll run through the list again, and this time, I'd like you to tell me how well Clifton Steel performs. Again 1 means that they perform poorly and 4 means that they are excellent.
 

1
Not Important
2 3 4
Extremely Important
Consignment and stocking
Full-service facility
Meet promise date
Make tech recommendations
Engineering Services
Plants close to me
On-line order tracking
Informed on delivery status
 
 
Now I'd like you to tell me how well Clifton Steel Performs in each of these areas. Give them a 4 if they are Excellent or a 1 if they are poor.
1
Poor
2 3 4
Excellent
Consignment and stocking
Full-service facility
Meet promise date
Make tech recommendations
Engineering Services
Plants close to me
On-line order tracking
Informed on delivery status
 
 
 
 
Importance / Performance Comments
   
 
 

Did you consider other alternative suppliers?
 
Yes
 
No
 
 

What other alternatives did you consider?
 
Chapel
 
Cutting Edge
 
Ford Steel
 
Hefflin
 
St. Lawrence
 
Superior Alloy
 
Sure Alloy
 
Temtco
 
None
 
Do it ourselves
 
Other
 

 
 
Now I'd like you to tell me how you would rate ${piping_text}
1
Poor
2 3 4
Excellent
Consignment and stocking
Full-service facility
Meet promise date
Make tech recommendations
Engineering Services
Plants close to me
On-line order tracking
Informed on delivery status
 
 
 
Performance Comments
   
 
 

If you're not a clifton customer - would you consider using clifton?
Yes No
 
 
 
If you're not a Clifton customer, what is the one thing Clifton could do to get your business?
   
 
 

Have you been on the Clifton Steel web site?
Yes No
 
 
Why or Why not?
   
 
 
 
What's the one thing Clifton could do to improve their web site?
   
 
 
 
What's the one thing Clifton Steel could do to improve your experience with them?
   
 
 

What Clifton should improve
 
Deliver to promise
 
Value- Give me more for the money
 
Be easier to work with
 
On-line functionality
 
Web site
 
Sales experience
 
Quality of product
 
Technical support
 
Engineering expertise
 
R&D
 
Management
 
Timely /Correct Acknowledgements

 
 
 
Notes and Analysis
   
 
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