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What is out hypothesis?
"______________ increases logo preference"
 
Black & white (vs. color)
 
Color (vs. black & white)
 
Light colors (vs. dark)
 
Dark colors (vs. light)
 
Other

 
 
 
What logos will we use?
 
Social Media
 
International/Foreign Businesses
 
Retail
 
Local Businesses
 
Other

 
 
 
How many logos will we use?
 
0-5
 
5-10
 
10-20
 
 
 
How many colors will we use?
 
0-5
 
5-10
 
10-20
 
 
 
What colors will we use?
 
Black & White
 
Black
 
Red
 
Blue
 
Green
 
Orange
 
Yellow
 
Purple

 
 
 
How will we exposure participants to our stimuli?
 
Matching Memory Game
 
"Double Check" (Spot the difference)
 
Picture Sudoku
 
Picture Search (where's Waldo)

 
 
 
How many times will participants be exposed to logos?
 
1
 
2
 
3
 
4
 
5
 
 
 
What is our filler task?
 
Crossword Puzzle
 
Word Search
 
Word Scramble
 
Sudoku
 
No Task
 
Other

 
 
 
Ages of participants:
 
18+
 
18-30
 
30-50

 
 
 
Participant Gender:
 
Male
 
Female
 
Male & Female