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Citrus Lane

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Questions marked with an * are required
 
 
Greetings from Citrus Lane!

We like to check in with our Citrus Lane Community from time to time to see how we’re doing. We’d be interested in your opinions regarding your thoughts on Citrus Lane and your experience with other companies in a brief online survey. This information will help us to improve our products and services to ensure that we’re doing everything we can to meet your needs.

Please take a few minutes to complete our confidential survey and as a reward, you will be entered in a chance to win 1 of 5 $75 Visa gift cards for your participation and honest feedback. The survey will take less than 8 minutes to complete.

Your honest and candid feedback is appreciated!

(Please note – this survey is best if taken on a computer, iPad or laptop vs. a mobile device)

Thanks for your help!
Team Citrus Lane




 
 
 
* Are you a Citrus Lane monthly box subscriber?
 
No, I have never been a monthly box subscriber
 
No, I no longer receive monthly shipments
 
No, I never received shipments as I purchased the membership as a gift for someone
 
Yes, I currently receive monthly boxes from Citrus Lane
 
 
 
When you think of Citrus Lane what words come to mind?
   
 
 
 
How would you describe Citrus Lane to someone who hasn’t heard of it in the past?
   
 
 
 
* How did you first hear about Citrus Lane?
 
I read a blog about it
 
I read a magazine article about it
 
I "liked" a piece of content from Citrus Lane like a photo or video
 
I saw an online advertisement for it
 
It was recommended to me by friend or family member
 
I read a review about it
 
I saw it in my Facebook newsfeed
 
Other (please describe)
 
 
 
 
* What made you decide to sign-up to become a Citrus Lane subscriber? (please select your top 3)
 
Citrus Lane provides a way to connect with other parents
 
I might discover products through this service I would not have known about otherwise
 
The products are personalized for my child’s age and stage
 
The products have been approved by other parents
 
I like the idea of being surprised with a box of products every month
 
Boxes are automatically filled each month so I don’t have to pick and choose each product
 
This service can be a guide to help me figure out what the right products are for my child
 
Delivery to my home is convenient, so I don’t have to leave the house
 
Boxes are delivered automatically each month so I don’t need to remember to order
 
Citrus Lane does the research on the products so I don’t have to
 
Other (please describe)
 

 
 
 
* Imagine that Citrus Lane offered an option to add more items to your monthly box delivery. These items would be competitively priced and would include free shipping. Would you be interested in purchasing any of the following types of kid friendly products through Citrus Lane? (check all that apply)
 
Gear: strollers, car seats, etc.
 
Baby proofing materials
 
Clothing
 
Personal care items: body washes, shampoos, lotions etc.
 
Books
 
Food and snacks
 
Diapers
 
Toys
 
Household and cleaning items: wipes, detergents, etc.
 
Children’s room furnishings and decor
 
I would not buy additional items to add to my delivery
 
Other (please describe)
 

 
 
 
* Have you considered becoming a Citrus Lane monthly box subscriber?
 
Yes
 
No
 
I’ve never heard of the monthly box subscription from Citrus Lane
 
 
 
 
 
 
 
* What is your hesitation to becoming a monthly box subscriber or maintaining a monthly subscription? (check all that apply)
 
My child’s age range didn’t fit the monthly products
 
I couldn’t afford it
 
I wanted to know more information about the service before subscribing
 
I did not know that Citrus Lane offered a monthly box subscription service
 
The products in the boxes did not appeal to me
 
The price does not seem to match the value of the products that would be sent
 
I did not want the commitment of a monthly subscription
 
Other (please describe)
 

 
 
 
* On a scale of 1 to 7 where 1 is extremely unimportant and 7 is extremely important, how would you rate your ability to access a community of other moms and dads, including their recommendations when making a purchasing decision?
1 - Extremely unimportant 2 - Unimportant 3 - Somewhat unimportant 4 - Neither important or unimportant 5 - Somewhat important 6 - Important 7 - Extremely important
 
 
 
* Which of the following are your top 3 most important features in the Citrus Lane Community? (please select your top 3)
 
Access to product sales
 
Access to exclusive products
 
Access to product offers and discounts
 
The ability to discover and learn about new products
 
Access to enter contests and sweepstakes
 
General information and articles about parenting
 
Helpful recommendations and advice from other parents
 
Information about the age and stage of my child
 
The ability to share photos and videos of your parenting experiences
 
The ability to view other people’s photos and videos of their parenting experience
 
None of these

 
 
 
* Please select your top 3 attributes that you consider when purchasing a product for your child. (please select your top 3)
 
Educational/Learning
 
Affordable
 
Easy to find what you’re looking for
 
Good customer service
 
Environmentally Friendly
 
Reliable
 
Good quality
 
Unique/hard-to-find
 
Value
 
Variety
 
Helpful
 
Fun
 
Recommended/trustworthy
 
Safe
 
Convenient
 
Stylish
 
Other (please describe)
 

 
 
On a scale of 1 to 7 where 1 is extremely unimportant and 7 is extremely important, how important or unimportant are each of the following when deciding on where to get products for your child?
1 - Extremely unimportant 2 - Unimportant 3 - Somewhat unimportant 4 - Neither important or unimportant 5 - Somewhat important 6 - Important 7 - Extremely important
* The merchant makes purchasing fast and easy
* The merchant has reliable and inexpensive delivery
* Merchant has the best prices
* The merchant helps me discover new and helpful products and brands
* The merchant provides helpful product information and reviews
* Merchant recommended by friends
* My experience with merchant
 
 
 
What other companies come to mind when you think of Citrus Lane?
   
 
 
 
* Have you purchased products for your children under the age of 5 from any of the following companies? (check all that apply)
 
Zulily
 
Diapers.com
 
Amazon
 
Target
 
Bluum
 
Citrus Lane
 
Toys "R" Us
 
Babies “R” Us
 
Fab kids
 
None of these
 
Other (please describe)
 

 
 
On a scale of 1 to 7 where 1 is extremely dissatisfied and 7 is extremely satisfied, how would you rate your level of satisfaction or dissatisfaction with your overall experience with the following companies that you have purchased from in the past?
 
 
Which of the following phrases best describe each of these companies? (check up to 3 that apply)
 
 
 
How is Citrus Lane different from the companies above?
   
 
 
 
* On a scale of 1 to 7 where 1 is not at all disappointed and 7 is extremely disappointed, how would you feel if you were no longer able to use Citrus Lane?
1 - Not at all disappointed 2 3 4 - Neutral/No strong feelings 5 6 7 - Extremely disappointed
 
 
 
* Have you recommended Citrus Lane to someone in the past?
 
Yes
 
No
 
I don't remember
 
 
 
* Will you recommend Citrus Lane to someone in the future?
 
Yes
 
No
 
I don't know
 
 
 
Please provide a brief explanation of your answers to the questions on this page in the text box below.
   
 
 
 
* What is your gender?
 
Male
 
Female
 
I'd prefer not to answer
 
 
 
* Please select the age ranges of your children. (check all that apply)
 
I am currently expecting a child
 
0 months – 12 months
 
13 months – 24 months
 
25 months – 3 years
 
4 years – 5 years
 
More than 5 years of age

 
 
 
* What is the highest level of education you received?
 
 
 
* What is your approximate household income for this year?
 
 
 
* Which of the following best describes where you currently live? (please choose the best answer)
 
Large metropolitan city, urban area, heavily populated
 
Medium sized city, urban with some residential, not a major metropolitan city
 
Suburb, mostly residential homes, not part of a large or medium sized city
 
Rural area, farm, spread out, not part of a city
 
None of the above
 
 
 
* May we contact you if we have additional questions? You will be rewarded for your time if you are re-contacted.
 
Yes
 
No
 
 
Thank you for your participation in our survey. In order to be entered into our sweepstakes you will need to provide us with your contact information.
Note: Your information will not be shared with anyone and will only be used for the purposes of this research project.
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