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What do you usually have for breakfast? You may select more than 1 option.
 
Bread
 
Cake
 
Cereal
 
Roti Prata
 
Others
 

 
 
 
What is your favorite kind of cake?
 
Chocolate Cake
 
Cheesecake
 
Pandan Cake
 
Butter Cake
 
Others
 
 
 
 
How often do you buy a chocolate cake?
 
Daily
 
Weekly
 
Monthly
 
Only on special occasions
 
 
What are the factors which will determine your choice for a cake? Please rate them in order of importance. 1 as least important, 5 as most important.
1 2 3 4 5
Taste
Quality Ingredients
Reasonably Priced
Appearance
Location
 
 
 
Which type of cake do you prefer? Rich (heavy) or light cakes?
 
Light and fluffy
 
Rich and heavy
 
Does not really matter
 
Both
 
 
 
Are you willing to pay more for a 400g imported cake?
 
Yes
 
No
 
Maybe
 
 
How much are you willing to pay for an imported cake?
 
S$10
 
S$12
 
S$14
 
S$16 and above
 
 
 
Gender
 
Male
 
Female
 
 
Occupation
 
Student
 
Professional
 
Housewife
 
 
Age Group
 
13 - 17
 
18 - 24
 
25 - 34
 
35 - 44
 
45 - 54
 
55 and above
 
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